Welcome to Senteo
With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly.
Learn MoreWe create local and global market benchmarks, that enable companies to compare themselves with competitors and understand the quality of customer contacts, customer experiences, and customer relationships based on global best practices.
Learn MoreIn 2010, we launched the first educational courses in corporate learning format. Today, the educational offering has grown to 34 course titles in various learning formats and over 46,000 graduates from 21 countries.
Learn MoreA banking conference in the fall of 2005, in Barcelona, Spain, spurred CEO Michael Ruckman to found Senteo Incorporated.
Finishing a transformational consulting engagement at AlfaBank in Russia, Michael realized that there was a distinct need to take the principles and theory explained in the book, “The Experience Economy” by B. Joseph Pine II, and apply them to the retail banking industry. After listening to the disparate pieces of information in the bankers’ presentations, Michael found that there was little understanding of how to design, build, measure, and manage a retail banking business to provide unique, engaging, and fulfilling customer experiences. As well, there was a lack of understanding of how to manage ongoing customer relationships in any way other than purely the contractual elements of product sales and servicing.
By Spring 2006, the ideas scrawled on a hotel notepad had taken shape and Senteo was officially in business with the first version of the Senteo methodology.
The company started out with a few employees and quickly grew to 30.
Before the financial crisis in 2008, Senteo employed 150 people in five countries. During the financial crisis, the company downsized but stayed afloat and committed to the concept that banks and customers can co-exist in mutually beneficial relationships.
In 2013, the Senteo partners agreed to invest in several start-up and existing business ventures as another venue to benefit from the Senteo methodology. They also dedicated a significant amount of time and investment to expand the Senteo Education business line. This expansion completed what the partners believe is a harmonious balance between consulting, education, and business ventures and allows for optimal team development and use of the Senteo methodology and experience.
Senteo regularly delivers courses on customer experience, relationship management, financial literacy, gamification, and innovation along with many other topics. CEO Michael Ruckman is a guest lecturer and has taught short-term courses at several Universities and Business Schools. He is also a frequent speaker as well as a keynote speaker at conferences organized by Bank Administration Institute, European Financial Management Association, Lafferty Global Events, International Council of Shopping Centers, Customer Experience Forum, CRM Solutions, Customer Day and others.
Founder, President and CEO
- Member of the Executive Advisory Board, University of Nevada in Las Vegas
- Member of the Board of Directors, Andson Foundation
In the past:
- Chief Transformation Officer & Chief Experience Officer, Alfa-Bank Russia
- Chairman of the Supervisory Board, Alfa-Bank Belarus
- CEE Change Mgmt. & e-Business Advisory, PricewaterhouseCoopers
For the past 25 years, Michael has worked as a consultant to banks, retailers, technology companies, telecoms, and even governments in more than 30 countries. He has delivered a variety of successful projects ranging from business strategy to the launch of fully transformed organizations.
Michael is most known for his extensive experience and successful project delivery in the area of customer experience, relationship management, and loyalty in banks. Digital and business model transformations have become a specialty for his career.
He is also known for large-scale projects driving organizational transformation from product-centric to customer-centric, and even relationship-centric business models with a methodology designed to create significant and sustainable results.
His work portfolio includes projects for brands such as Abbey National (Santander), Alfa-Bank, Atlantico (Millennium BCP), BNP-Paribas, CBRE, Citibank, Europolis, Georgian Ministry of Justice , Home Credit, IBM, ING, Ivanhoe Cambridge, Megafon, Telefonica, VTB, Wembley Stadium, and many others.
Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.
Michael has a Bachelor of Science degree in Business Management and is fluent in Russian and Spanish in addition to his native English.
Founder and Partner
- Managing Director, Delgado Partners
- Design Director, Identica
- Head of Environmental Design, John Ryan Company
Ian graduated from Batley School of Art and Design and his experience over the last 20 years, working across a diverse range of industries, gives him a unique view of how the creative process can be a valuable tool within a wider business transformation process.
His initial experience was in the design of shopping centers and large-scale retail outlets. Ian was a founding member and Design Director of Matrix Design, with responsibility across all design disciplines. Over a period of three years, Matrix Design became a top 25 UK design practice.
Later in his career within the John Ryan Company, Ian worked on major transformation projects for financial services sector, including Abbey National, Barclays, UBS, Permanent Bank, Nedbank, Deutsche Bank, and Credito Italiano, Forensparbanken.
Ian returned to the UK in 2000 and joined brand consultancy Identica as Design Director for retail. During five years there, Ian worked on many retail transformations including: the branch of the future for Bank Leumi in Israel, transformation programs for Alfa Bank, Life, Mir, Sobinbank and 36.6 in Russia, a number of major projects within the new Wembley Stadium development in London, and retail brand development programs for Vodafone, Renault and Nike.
Director, Central Asia & Middle East
- Co-founder and Partner, SWiP (face recognition & QR payment)
In the Past:
- Head of Transformation Projects, Alfa-Bank Russia
- Head of Business Development, Alfa-Capital Asset Management
Ksenia is a consultant with 17+ years of proven international experience in large-scale transformation projects in the financial sector, insurance, retail, healthcare, telecom and education in Russia, CIS, Central Asia and Europe.
Her portfolio of projects includes such companies as Danone, BNP Paribas, Societe General, Visa, Citibank, Alfa-Bank, Alfa-Capital Asset Management, Papa Johns, Demir Saglik Sigorta, Vremena Goda, European medical Center, Medsi, MTS Telecom, Raiffeisenbank, Ural FD Bank, RosEvroBank, 360 Federal Credit Union and many other companies.
Ksenia has worked both as an external consultant and inside companies on projects from general performance improvement to large scale transformations.
Ksenia is also a co-founder to a startup in the area of facial recognition and QR payments, loyalty platform and marketing AI for retail and SME businesses.
Consulting, business and entrepreneurship experience
- Director, Central Asia & Middle East at Senteo
- Co-founder and Partner of SWiP (startup of biometric & QR payments, AI for marketing)
- Head of Transformation projects, Alfa-Bank Russia
- Director of New Business Development, Alfa Capital Asset Management
Education
- Teacher of English and French, 1998-2003
- State & Governmental Management, 2000-2003
- Project Management, 2007-2008
- Agile transformation, 2015-2017
- Ksenia is fluent in English and French in addition to her native Russian.
Managing Director ECA Countries, Senior Partner
VP strategy & marketing, Armenian National Interests Fund, ANIF
Alexey is also a member of the boards of directors of several international companies
Investor and co-owner of daily and venture projects.
In the Past:
- Co-Head of Digital Transformation Core Office & Bank Strategy Product Owner, Alfa Bank Russia
- Adviser to the Chairman of the Supervisory Board, Alfa Bank Belarus
- Deputy Head of Direct Sales, Head of Cross-sales and Alternative Sales, Raiffeisenbank, ex. Impexbank
- Head of Branch, Euroset
Alexey — a transformation, strategy and change expert with more than 17 years of experience in 17 countries, more than 100 companies, and over 200 projects. Alexey has worked as a banker in Alfa Bank Belarus and Russia, Raiffeisenbank and Impexbank, in a retail chain Euroset, in investment fund and as a consultant in banking, retail, insurance, manufacturing, automotive and telecom.
He has successfully designed and implemented projects in retail and corporate strategy, business transformation management, products and pricing systems, and corporate culture development, digital and physical channels, customer-oriented analytics, and CRM systems.
Alexey’s experience spans across the USA and Eastern Europe in such companies as BNP Paribas, Raiffeisenbank, Euroset, Atlant-M, Ural FD Bank, RosEvroBank, 360 Federal Credit Union, Alfa-Bank, Megafon, CHTPZ, TBC, Societe Generale Group etc.
Alexey launched a start-up financial advisor in the United States, he is also a member of advisory boards of several companies, and co-owner of several technology projects, neurosensory, media agency, and media networks, marketplace platforms and a number of other companies.
Education
- Strategic Management, Financial University of the Russian Government, Certificate of Advanced Studies
- Psychology / Psychology of Management — Change Management, Moscow Institute of Psychoanalysis, Bachelor of Science
- Ph.D. in Economics & Management of National Economy, International Academy of Assessment & Consulting
- Economist — Finance and Credit, Institute for Applied Computer Science & Management, Masters
- Agile transformation — co-founder of the Agile Manifesto Arie van Bennekum, Wemanity
- Product management program — Berkeley
- Empretec — Harvard Entrepreneurship Program, United Nations UNCTAD, United Nations Organization
Alexey is fluent in Russian and English.
Director of Education & Coach
In the Past:
- CEO and founder, Persona Consulting Mexico
- Consultant, Grupo Herdez, Mexico
- Projects Director, Senteo
- Consultant, Dreamspace Community
- Consultant, Menchies Frozen Yogurt
- Project Manager & Account Manager, John Ryan
Since 1995, Pilar has participated in more than 40 projects in 13 countries as project manager and change management manager including international brands such as ING Direct, Banco Santander, Atlantico and NovaRede (today Millennium BCP), TBC Bank, or Nadra Bank. She has played a significant role in the development of Senteo’s educational business line and Senteo certification courses on customer experience; and has also participated in projects to transform corporate culture in Russia, Ukraine and Georgia.
Pilar was involved in the development of educational programs for the Mexican Ministry of Tourism. Developed “customer impressions” programs, which became the standard of quality of contacts in the Ministry of Tourism of Mexico. As a result of the project, the flow of tourists increased by 37% in the region of Quintana Roo in 2 years.
She specializes in business expansion projects in new regions/countries. She was responsible for the development of corporate training programs. Launched one of the leading franchise fast food networks in the U.S. with a full cycle of project management from location search, recruitment, equipment purchases to brand positioning.
Certified Project Management Expert. Certified professional coach. Pilar speaks six languages, including English, Portuguese and Spanish.
Education:
- Universidad Iberoamericana, Professional Coach
- Project Management Institute – PMP, Project Management Professional
- Universidad de Santiago de Compostela, degree in English Philology
Expert Advisor, senteo Inc.
Co-Author of The Experience Economy Internationally Acclaimed Author
Speaker
Management Advisor to Fortune 500 Companies and Entrepreneurial
Start-Ups Alike
Expert Advisor, senteo Inc.
Professor at the Institute of Cognitive and Decision Sciences at the University of Oregon
Head of Universities Consortium on Applied Big Data Science (opendata.unvesity)
Senior Researcher at MGU and Higher School of Economics
Former Founding Vice President of Skolkovo Institute of Science and Technology
Expert Advisor, senteo Inc.
Shannon has spent her entire 20+ year career in the business of shopping centre management. Her extensive experience encompasses most asset types – from community centres to regional malls to boutique luxury project – in both developed and developing markets.
Worked on projects as diverse as Jantzen Beach SuperCenter in Portland, Oregon; 2 Rodeo in Beverly Hills, California; Vremena Goda in Moscow, Russia and Istanbul Cevahir in Istanbul, Turkey.
She acted as Development Director for a major Russian fashion retailer
An active and long-time member of International Council of Shopping Centers (ICSC)
Our team consists of unique, creative, and interesting people from different professional and cultural backgrounds. Senteo team members are open-minded, self-motivated people who never stop chasing new goals. They’re ready to take risks, assume responsibility, and are not afraid of change.
Senteo’s Guiding Principles – In everything we do, we strive to:
Consultant in management consulting
Grades Specialist 2 to Specialist 3
Senteo Incorporated is an international boutique consultancy specializing in Customer-Centric business transformation with our head office in the United States. We are passionate about our work and our efforts to help clients evolve their business models. If you are excited by the topics of customer experience, relationship management, and loyalty, please contact us to see if you are a good fit to be a part of our team.
This position requires specific experience with elements related to performance improvement and operational efficiency including but not limited to Sales Effectiveness, Process Improvement, Measurement & Analytics, User / Customer Journeys, and CRM and is ideal for people who want to develop in consulting and grow their skills.
We work mostly with banks and our main focus is Central Asia at the moment.
Required:
- Excellent analysis, communication, and presentation skills
- Structured approach to everything you do
- Deep knowledge of Excel and working with data from various sources (both internal and external), macros, diagrams etc
- Financial Modeling, ABC Costing, Segment Analytics etc- Understanding of BI systems and SQL
- Understanding of banks’ sales / distribution/ motivation /CRM processes
- Deep knowledge of Power Point and multimedia presentations
- Meticulous attention to detail and quality
- Ability to work in both English (C1) and Russian (C1)
- Quickly adapt to new concepts and able to understand both big picture concepts and detailed elements of methodology
- Team Player / Collaborator
- Strategic mindset and creative / critical thinking
- Energetic / Fun
- Minimum 2 – 3 years of experience in consulting preferably in banking, telecom, or retail.
Compensation:
Consistent with experience, our estimate is 750-1500 USD for this position
Growth & Career Development:
At your own pace
Location:
Remote work with focus for Central Asia. Business trips are possible.
Phone
+1 (702) 380-1959
info@senteo.net
Address
10624 South Eastern Ave. Suite
A-792 Henderson, NV 89052
Follow Us