Online Course
Understanding Brand & Communications

Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement​. Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers.​

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8 Chapters, 3.5 hours of video 8 Chapters, 3.5 hours of video
Relevant Case Studies Relevant Case Studies
A Practical Exercise to Be Graded by the Course Faculty A Practical Exercise to Be Graded by the Course Faculty
Direct Communication with Faculty Direct Communication with Faculty
Access to a Vast Library of Resources Access to a Vast Library of Resources
Course Certificate at Course Completion Course Certificate at Course Completion
Quizzes After Every Chapter to Ensure your Comprehension Quizzes After Every Chapter to Ensure your Comprehension
What Will You Learn?
Senteo

Everything that marketing professionals need to know about Brand and Communications in the experience economy.

Senteo

Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers in this new age of emotional engagement and customer experiences.

Who’s this Course for?
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All customer experience professionals wishing to increase the value and to develop long-term mutually beneficial relationships with their customers

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Any business that is looking for differentiation from competitors while being able to keep a price premium

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Top and middle management wishing to design, build, measure, and manage experiential and transformational businesses

Understanding Brand & Communications

The content in this course is applicable to any industry: retail and shopping centers, banking, hospitality, pharmaceutical, etc.

Education Journey
Chapter 1

Introduction to Brand & Communications

Chapter 2

The Evolution of Brand Importance, Development & Management Approaches

Chapter 3

Case Study: Klookva

Chapter 4

The Evolution of Communications Strategy & Mechanics & Management Approaches

Chapter 5

Emotional Engagement & Media Mix – Exercise

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Understanding Brand & Communications
8 Chapters, 3.5 hours of video8 Chapters, 3.5 hours of video
Relevant Case StudiesRelevant Case Studies
A Practical Exercise to Be Graded by the Course FacultyA Practical Exercise to Be Graded by the Course Faculty
Direct Communication with FacultyDirect Communication with Faculty
Access to a Vast Library of ResourcesAccess to a Vast Library of Resources
Course Certificate at Course CompletionCourse Certificate at Course Completion
Quizzes After Every Chapter to Ensure your ComprehensionQuizzes After Every Chapter to Ensure your Comprehension
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Answering your questions
There are three requirements that need to be met in order to achieve your certificate of achievement:
- Complete all the course videos
- Obtain at least 50% passing rate in all quizzes
- Obtain at least 50% passing rate in the 3 practical exercises and in the final exam
Yes, you can take the quizzes, exercises, and final exam an unlimited number of times to practice and improve your skills.
You have 3 months to access this course. If exceptionally you need more time, you can write your request to education@senteo.net
Your instructor and the course faculty are glad to see your progress and are here to support you in any possible way. Send us an e-mail to education@senteo.net
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