Online Course
Understanding Experiential & Transformational Offerings

This course covers different approaches to innovation and explores new sources of value creation both for customers and for businesses. A complete approach to product portfolio design will be provided along with various examples and exercises for relationship-centric offerings.

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11 chapters 11 chapters
Duration: 2 h Duration: 2 h
Estimated time to complete: 6 h Estimated time to complete: 6 h
3 month-access to the course 3 month-access to the course
Personalized feedback on exercises and final exam Personalized feedback on exercises and final exam
Quizzes, exercises, and relevant case studies to ensure your comprehension Quizzes, exercises, and relevant case studies to ensure your comprehension
Direct contact with faculty Direct contact with faculty
Practical exercises and final exam to be graded by the course faculty Practical exercises and final exam to be graded by the course faculty
Interactive videos Interactive videos
Course certificate at course completion Course certificate at course completion
What Will You Learn?
Senteo

Learn about the concepts and principles behind creating meaningful experiences for customers and how they can lead to transformative outcomes.

Senteo

Explore different innovation strategies and methodologies that can be applied to develop experiential and transformational offerings.

Senteo

Explore how to design and deliver memorable experiences that engage customers on an emotional and sensory level.

Senteo

Learn how to create added value by focusing on the overall customer experience rather than just the product itself.

Senteo

Learn how to tailor offerings to individual preferences while maintaining scalability and efficiency.

Senteo

Learn how to incorporate thematic elements into products, services, and environments to engage and captivate customers.

Senteo

Explore strategies for creating relationship-centric offerings that foster long-term customer relationships and loyalty.

Senteo

Explore how themed ecosystems can enhance customer engagement and create a sense of belonging and community.

Who’s this Course for?
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All customer experience professionals wishing to increase the value and to develop long-term mutually beneficial relationships with their customers

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Any business that is looking for differentiation from competitors while being able to keep a price premium

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Top and middle management wishing to design, build, measure, and manage experiential and transformational businesses

Understanding Experiential & Transformational Offerings

The content in this course is applicable to any industry: retail and shopping centers, banking, hospitality, pharmaceutical, etc.

Education Journey
Chapter 1

Introduction to Experiential & Transformational Offerings

Chapter 2

Exploring Different Approaches to Innovation

Chapter 3

Understanding Experiential Innovation

Chapter 4

Moving from Products to Solutions – Added Value IS an Experience

Chapter 5

Designing a Solution (Exercise)

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Understanding Experiential & Transformational Offerings
11 chapters 11 chapters
Duration: 2 hDuration: 2 h
Estimated time to complete: 6 h Estimated time to complete: 6 h
3 month-access to the course3 month-access to the course
Personalized feedback on exercises and final examPersonalized feedback on exercises and final exam
Quizzes, exercises, and relevant case studies to ensure your comprehensionQuizzes, exercises, and relevant case studies to ensure your comprehension
Direct contact with facultyDirect contact with faculty
Practical exercises and final exam to be graded by the course facultyPractical exercises and final exam to be graded by the course faculty
Interactive videos Interactive videos
Course certificate at course completion Course certificate at course completion
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Answering your questions
There are three requirements that need to be met in order to achieve your certificate of achievement:
- Complete all the course videos
- Obtain at least 50% passing rate in all quizzes
- Obtain at least 50% passing rate in the 3 practical exercises and in the final exam
Yes, you can take the quizzes, exercises, and final exam an unlimited number of times to practice and improve your skills.
You have 3 months to access this course. If exceptionally you need more time, you can write your request to education@senteo.net
Your instructor and the course faculty are glad to see your progress and are here to support you in any possible way. Send us an e-mail to education@senteo.net
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