Senteo Solutions

Guiding change and transformation is not an easy task, regardless of the scope and complexity of the change. With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly. Our experience in different countries, industries, and economic environments gives us confidence in our ability to guide change in an efficient and sustainable manner.
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Senteo Solutions

Guiding change and transformation is not an easy task, regardless of the scope and complexity of the change. With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly. Our experience in different countries, industries, and economic environments gives us confidence in our ability to guide change in an efficient and sustainable manner.
Add to your list:
Projects

With a very detailed methodology in the areas of customer experience, relationship management, and loyalty, Senteo has helped hundreds of companies to improve the quality of customer contacts, customer experiences, and customer relationships all with the goal of creating more profitable, stable, and long-lasting customer relationships.

Diagnostic

This first step in new client engagements allows us to map the current state of a client organization and also analyze opportunities for immediate benefits. The light version is a standardized, six-week discovery project designed to quickly assess the current state of development and choose and launch the most appropriate development initiatives. The more detailed diagnostic option is completed over the course of 3 months and delves deeper into the operating model, organizational model, and longer-term strategic development goals of the organization.

Retainers

The Senteo team is comprised of experienced practitioners that have proven experience implementing the solutions they propose. Using the detailed Senteo methodology, the team will educate client teams and guide change in the client organization to improve the quality of customer experiences and customer relationships. Ongoing retainer projects allow the team to work closely with the client organization to transfer knowledge along with generating results.

Retainers
Learn more about our case studies
Learn more about our case studies
Our Methodology

The Senteo Methodology is a framework used to help organizations to design, build, measure, and manage their business to generate profitable, long-term, and mutually beneficial relationships with their customers. While our clients may be in various evolutionary stages, our methodology is designed to help companies understand and extract value from the relationships they share with their customers.

Team & Corporate Learning
Speed up your learning results with free access to basic business coaching
All our certification programs include at least one free basic business coaching session for basic business problems or difficulties applying the concepts in our courses and methodology to any specific business context.
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Transformational Methodology
Using our transformational methodology that focuses on creating positive, fulfilling, and memorable customer experiences, Senteo has helped its clients to design and implement sustainable business models that generate clear results for both our clients and their customers.

The project experience of Senteo Team includes work for a variety of well recognized global and regional brands, including but not limited to:
Transformational Methodology
Industries
The main strategic objectives of the bank created the need for a significant transformation project structured with several stages and considering almost all areas
Banking
Healthcare
Retail
Telecom
Insurance
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Testimonials
Senteo’s Content
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Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
For any banks interested in customer loyalty, don’t miss the launch of our new market research to measure the quality of customer contacts in the banking Industry in Russia.
Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
Michael Ruckman Talks about Customer-Centric Business Models
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
Voice On Demand Retail Podcast: Contacts, Experiences and Journeys: What customers really want
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
In this book Shawn Achor tries to put a smile on your face. While that may seem like a joke, it’s actually the basic message of the book.
The authors explore the idea of “stickiness” which was popularized by Malcolm Gladwell. The main aim of the book is to explain what makes an idea or concept interesting.
A comprehensive manual on the changes occurring in the banking world, with a focus on the three main disruptive forces which are dramatically changing the financial services industry.
Loyalty Myths begins with Pareto’s principle that 80 percent of a company’s business comes from 20 percent of its customers. At the same time, up to 60 percent of a business’s customers could actually be generating negative profits.
Roger Dooly unpacks the plethora of methods that marketers can use to reach the ‘locked’ minds of the consumers – the 95% of the brain that accounts for unconscious thought.
What Women Want focuses on the female shopper and her growing presence in the global marketplace, identifying just exactly what constitutes the personality and needs of the modern woman shopper.
How to Build a Business That Lasts 100 Years
Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
What is Relationship-Centricity?
This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.