Our work in this project was related to customer value management, attrition, customer experience, and loyalty. The scope of our work covered B2C customers in Russia in all areas from retail stores, call center, product design, pricing, and staff culture in an effort to improve the economics of key customer segments and eliminate the disturbing customer attrition that has become commonplace amongst mobile operators.

Due to specific confidentiality agreements, the results of our work with this client cannot be shared.