Online Course
Understanding the Basics of Great Customer Experiences

This course will give you a general understanding of the basic principles and elements of great customer experiences as an economic offering and approach for businesses to gain competitive advantage and reduce sensitivity to price.

$19.95 One-Time Charge
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Language: English Language: English
Personalized feedback on practical exercises Personalized feedback on practical exercises
Direct contact with faculty Direct contact with faculty
Certificate of achievement Certificate of achievement
Closed captions Closed captions
Duration: 1,5 hours Duration: 1,5 hours
Estimated time to complete: 8 hours Estimated time to complete: 8 hours
Minimum level: middle management Minimum level: middle management
3-month online access to the course 3-month online access to the course
What Will You Learn?
Senteo

Understanding customer experiences as an economic offering to maintain a price premium and differentiation from your competition

Senteo

To design, build, manage and measure excellent customer experiences

Senteo

Insights on the five elements used to create customer experiences for emotional engagement

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Understanding how customers experience all five elements

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Commodification vs Commoditization

Senteo

Helping customers to achieve their desired outcomes

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How your brain works in relation to emotions and experiences

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The need to monetize time and outcomes as a way to create value for customers

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Mass customization and theming to make your offering more emotionally engaging

Senteo

The key considerations to stage experiences in your environments

Who’s this Course for?
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All customer experience professionals wishing to increase the value and to develop long-term mutually beneficial relationships with their customers

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Any business that is looking for differentiation from competitors while being able to keep a price premium

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Top and middle management wishing to design, build, measure, and manage experiential and transformational businesses

Understanding the Basics of Great Customer Experiences

The content in this course is applicable to any industry: retail and shopping centers, banking, hospitality, pharmaceutical, etc.

Education Journey
Chapter 1

Introduction to Understanding the Basics of Great Customer Experiences

Chapter 2

The Progression of Economic Value & The Experience Economy

Chapter 3

The Five Elements Affecting the Quality of Customer Experiences

Chapter 4

Brand – Do your Customers Identify with your Brand?

Chapter 5

Communications – Is your Message Being Heard?

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
COURSE COST
Understanding the Basics of Great Customer Experiences
3-month online access to the course 3-month online access to the course
Personalized feedback on practical exercisesPersonalized feedback on practical exercises
Direct contact with faculty Direct contact with faculty
Language: EnglishLanguage: English
Closed captionsClosed captions
Duration: 1,5 hours Duration: 1,5 hours
Estimated time to complete: 8 hoursEstimated time to complete: 8 hours
Minimum level: middle managementMinimum level: middle management
Certificate of achievementCertificate of achievement
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Answering your questions
There are three requirements that need to be met in order to achieve your certificate of achievement:
- Complete all the course videos
- Obtain at least 50% passing rate in all quizzes
- Obtain at least 50% passing rate in the 3 practical exercises and in the final exam
Yes, you can take the quizzes, exercises, and final exam an unlimited number of times to practice and improve your skills.
You have 3 months to access this course. If exceptionally you need more time, you can write your request to education@senteo.net
Your instructor and the course faculty are glad to see your progress and are here to support you in any possible way. Send us an e-mail to education@senteo.net
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