Individual Learning

“We believe that if knowledge is not shared, it is wasted“
Michael Ruckman 
Add to your list:

Individual Learning

“We believe that if knowledge is not shared, it is wasted“
Michael Ruckman 
Add to your list:
The Senteo Online Learning Center

Open a 14-day free trial account in The Senteo Online Learning Center. Each time you log in you’ll earn points. Once you reach 1,500 points, you can redeem them for a reward.

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Since 2005, the Senteo team has been working with clients around the world to design and operationalize experiential business offerings, to improve relationship management and loyalty, and to guide the evolution from product-centric business models to customer-centric, and even relationship-centric business models.
In 2010, we launched the first educational courses in corporate learning format. Today, the educational offering has grown to 34 course titles in various learning formats and over 46,000 graduates from 21 countries.
With us, you can learn to design, build, measure, and manage experiential and relationship-centric businesses. Learn our methodology through The Senteo Online Learning Center with courses and certification programs in two modalities: open enrollment and corporate education.
The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Speed Up Your Learning Results With Free Access to Basic Business Coaching
All our certification programs include at least one free basic business coaching session for basic business problems or difficulties applying the concepts in our courses and methodology to any specific business context.
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Online Programs Catalog
Senteo has provided certification programs in Customer Experience since 2010, with over 2,300 certified professionals in 21 countries.
Trust the Experience Experts to Educate & Guide You & Your Team

We believe that if knowledge is not shared, it is wasted. At The Senteo Online Learning Center, you can learn at your own pace to design, build, measure, and manage relationship-centric and experiential businesses. We offer a wide range of educational content for individuals and teams to learn our methodology with interactive videos, relevant case studies, practical examples, and valuable tools that you can use in your business context. Additionally you benefit from expert guidance both individually and in teams to help you plan for and apply your new knowledge and skills to your real-life professional context, as well as being part of The Senteo Community.

EXPAND YOUR KNOWLEDGE
Online Courses Catalog
Senteo Online Education Calculator
Senteo Online Education Calculator

We understand that choosing the right course or certification program can be overwhelming with the numerous options available. That's why we've created this calculator to help you find the best fit for your goals and needs.
By answering a few questions about your current situation and aspirations, we will provide you with tailored recommendations from our range of courses and certification programs.

Senteo Online Education Calculator
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All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the concepts to real world business needs.

Trust the Experience Experts to Educate & Guide You & Your Team
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    Senteo’s Content
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    Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
    Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
    Why do customer relationships really matter? Michael Ruckman explains the fundamentals of healthy customer relationships and why they are important to businesses. The Relationship-Centric Bank
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    The book advocates that creating an intentional, consistent, differentiated and valuable customer experience that is synonymous with your brand is increasingly recognized as a vital driver of corporate performance.
    This book looks at the customer-centric vs. product-centric organization from the perspective of an organizational design expert. The premise is that the firm must be organized around the customer.
    This is an updated edition of Bank 3.0, from the author who addresses the disruptive forces threatening the banking world.
    This light and rather entertaining book chronicles the rise and success of Zappos and its unique company culture, as told by author, founder and entrepreneur, Tony Hsieh.
    This book is actually a compilation of some of the best works on Mass Customization from 10 Harvard Business Review articles, edited by James Gilmore and Joe Pine.
    A collaboration between two authors known for their research on customer centricity, this book focuses on individual customer relationships, targeted sales and marketing, rather than the market at large.
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
    This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.