Online Course
Understanding Segmentation & Segment Management

This course includes an explanation of historical approaches to segmentation and a detailed discussion on behavioral segmentation, behavioral scenarios, and behavioral economics along with a detailed approach to segment management for organizations.

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8 сhapters 8 сhapters
Duration: 1h 23m Duration: 1h 23m
Estimated time to complete: 3h 30m Estimated time to complete: 3h 30m
3 month-access to the course 3 month-access to the course
Interactive exercise Interactive exercise
Personalized feedback on the final exam Personalized feedback on the final exam
Includes an interactive exercise Includes an interactive exercise
Direct contact with faculty Direct contact with faculty
Course certificate at course completion Course certificate at course completion
Final exam to be graded by the course faculty Final exam to be graded by the course faculty
Quizzes and relevant case studies to ensure your comprehension Quizzes and relevant case studies to ensure your comprehension
What Will You Learn?
Senteo

Learn how to identify and define market segments and explore the importance of segment management.

Senteo

Insights into the different historical approaches used to segment customers, enabling students to understand the context and progression of segmentation strategies.

Senteo

Gain knowledge about the fundamental psychological and sociological principles that shape human behavior, such as motivation, perception, learning, and social influences.

Senteo

Explore the concept of behavioral segmentation, which involves categorizing customers based on their actions, preferences, and interactions with products or services.

Senteo

Gain insights into using analytics tools to derive meaningful information for effective segmentation.

Senteo

Explore contemporary approaches to segment management.

Who’s this Course for?
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All customer experience professionals wishing to increase the value and to develop long-term mutually beneficial relationships with their customers

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Any business that is looking for differentiation from competitors while being able to keep a price premium

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Top and middle management wishing to design, build, measure, and manage experiential and transformational businesses

Understanding Segmentation & Segment Management

The content in this course is applicable to any industry: retail and shopping centers, banking, hospitality, pharmaceutical, etc.

Education Journey
Chapter 1

Introduction to Segmentation & Segment Management

Chapter 2

Questions of Choice (Interactive Exercise)

Chapter 3

Historical Development of Approaches to Customer Segmentation

Chapter 4

Understanding the Foundations of Human Behavior

Chapter 5

Introduction to Behavioral Scenarios & Behavioral Segmentation

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Understanding Segmentation & Segment Management
8 сhapters8 сhapters
Duration: 1h 23mDuration: 1h 23m
Estimated time to complete: 3h 30mEstimated time to complete: 3h 30m
3 month-access to the course3 month-access to the course
Interactive exerciseInteractive exercise
Personalized feedback on the final examPersonalized feedback on the final exam
Includes an interactive exerciseIncludes an interactive exercise
Direct contact with facultyDirect contact with faculty
Course certificate at course completionCourse certificate at course completion
Final exam to be graded by the course facultyFinal exam to be graded by the course faculty
Quizzes and relevant case studies to ensure your comprehensionQuizzes and relevant case studies to ensure your comprehension
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Answering your questions
There are three requirements that need to be met in order to achieve your certificate of achievement:
- Complete all the course videos
- Obtain at least 50% passing rate in all quizzes
- Obtain at least 50% passing rate in the 3 practical exercises and in the final exam
Yes, you can take the quizzes, exercises, and final exam an unlimited number of times to practice and improve your skills.
You have 3 months to access this course. If exceptionally you need more time, you can write your request to education@senteo.net
Your instructor and the course faculty are glad to see your progress and are here to support you in any possible way. Send us an e-mail to education@senteo.net
Still Have Questions?

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