Understanding the evolution of leadership styles, management models, organizational structures, performance measurement and guiding change in the evolution of business models from product-centric to customer-centric and even relationship-centric.


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Team Dynamics

Number of Participants

The Senteo Learning Experience Methodology
Evolution of leadership styles: Students will gain a comprehensive understanding of how leadership styles have evolved over time. They will explore different leadership approaches and learn how they have been influenced by changing business landscapes and organizational dynamics.
Management model evolution: Students will learn about the evolution of management models, including traditional hierarchical structures, matrix organizations, and more contemporary approaches. They will examine the factors that drive these changes and the impact they have on organizational effectiveness.
Organizational structure and customer-centricity: Students will delve into the evolution of organizational structures and their alignment with customer-centric strategies. They will understand how businesses transition from product-centric to customer-centric and relationship-centric models, and the implications for leadership and management.
Performance measurement advancements: The workshop or master class will cover the evolution of performance measurement approaches. Students will learn about traditional metrics, such as financial indicators, as well as newer approaches like balanced scorecards and key performance indicators (KPIs). They will explore the importance of aligning performance measurement with organizational goals and strategies.
Guiding organizational change: Students will develop skills in guiding organizational change and transformation. They will learn about change management theories and practices, including strategies for overcoming resistance to change, fostering employee engagement, and leading successful transformations.
Aspiring leaders: Individuals who aspire to leadership positions or want to enhance their leadership skills can benefit from this workshop or master class. It provides a foundation for understanding different leadership styles and requirements, enabling participants to develop their own leadership capabilities.
Managers and supervisors: Current managers and supervisors can expand their knowledge and skills by learning about the evolution of management models, organizational structures, and performance measurement approaches. They can gain insights into how to effectively adapt their management practices to changing business environments.
HR professionals: Human resources professionals can gain valuable insights into leadership and organizational evolution, enabling them to contribute to talent management, leadership development, and organizational change initiatives within their organizations.
Business professionals and consultants: Professionals working in business-related roles, such as consultants, strategists, and analysts, can benefit from understanding how businesses evolve and adapt to changing market dynamics. This knowledge can help them provide valuable insights and recommendations to their clients or organizations.
Entrepreneurs and business owners: Individuals starting or running their own businesses can gain a deeper understanding of leadership and organizational dynamics. They can learn how to structure their organizations effectively, adopt customer-centric approaches, and navigate organizational change and transformation.
Introduction to Organizational Evolution
The Evolution of Leadership Requirements & Leadership Styles
What Great Leaders Understand
The Evolution of Management Models
The Evolution of Organizational Structures & Organizing for CX
The Evolution of Performance Measurement Approaches
Guiding Organizational Change & Transformation
All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:
Learn — understand the theory and mechanics behind each aspect of the methodology
Do — apply the different aspects of the methodology during exercises and work groups
See — observe real world applications, examples and case studies related to each aspect of the methodology
Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals
Michael’s workshops and master classes are always memorable and rated as “excellent.” It’s a pleasure to work with him and the entire Senteo team.

We recently participated in an online training session with our colleagues from VTB about “Experiential Innovation”. During the training, Michael provided valuable insights into the economics of customer experiences, guided us in building Customer Journey Maps (CJMs), and highlighted the distinction between customer-centric and human-centric business models. He was exceptionally open, responsive, and generously shared his wealth of experience and knowledge. The training also gave me the opportunity to apply my understanding of behavioral economics and neurophysiology to real-life business cases. Once again, I want to express my gratitude to Michael and his entire team on behalf of myself and my colleagues. The experience was truly outstanding! 👍🔥

For someone like me, an IT specialist and tech enthusiast, Michael’s course was like a journey to Mars! It felt like discovering a whole new planet that I was thrilled to explore. Everything was fresh and incredibly interesting. And the best part? Thanks to Michel, complex concepts were explained in a simple language that I could easily grasp. The assignments were designed in a way that pushed me to come up with original ideas. I highly recommend it to everyone!

Achieving high productivity with minimal time investment!
Non-conventional and invaluable! From June 9th to 11th, I participated in the online training “Experiential Innovation,” and to say that it was an explosion of emotions, knowledge, and communication is an understatement! The materials provided by Michael are simple and easy to understand, and the tools used during the training are highly convenient. The result of this training is a boost of energy and even greater desire to delve deeper into the subject matter! Hold on, customers, this is going to be phenomenal! !#senteo

Clear explanations, valuable information, knowledgeable instructor.
I had the privilege to participate in Michael’s training about creating exceptional customer experiences. The experience was incredibly interesting, productive, and engaging. As someone who was new to online training, I was pleasantly surprised by the remarkable level of dynamics and engagement it offered. It was a truly cool and informative experience! I wholeheartedly recommend it to everyone.

Achieving high productivity with minimal time investment! Unconventional and valuable!

#senteo#MichaelRuckman
In an amazing way, he combines the depth of the subject with an easy delivery of complex materials. Employees from different levels participated in the online training “Experiential Innovation” for VTB Bank, and here are the key points highlighted by the participants:
1. Convenience and comfort of conducting the training over Zoom and utilizing Miro boards.
2. The training content. The connection between the product, the customer, long-term relationships, and creating innovative solutions to transition from a product-centric approach to a relationship-centric one is crucial and applicable to any innovation.
3. The chat support and participant engagement before the training were organized in a very natural and gentle manner.
4. The outcome of the training resulted in specific sets of innovative solutions in six different areas. This means that we could immediately put into practice what we worked on during the training. The knowledge gained is highly practical, which is essential for my company.
5. Michael:) I cannot fail to mention the charisma and vast experience of our trainer, Michael. It was extremely valuable that he shared his experience from different organizations.
In summary: I wholeheartedly recommend Senteo’s training sessions and plan to explore their other offerings as well.
#Senteo and #MichaelRuckman – each presentation reveals a new side of the CX approach. I like the fine balance of theory and practice, as well as the combination of both seriousness and humor in the presentations at conferences and workshops, which makes the process even more fascinating and engaging.

Great ideas and concepts for understanding the role of customer experience and customer relationship.

We took the UX Redesign course in an online format. Everything was organized excellently, with convenient tools for collaborative work. We didn’t notice any difference compared to in-person training. The team did a great job.

Training from #MichaelRuckman is all about simplifying the complex. The materials, delivery, and support are top-notch. After three days of training, the amount of knowledge acquired exceeded expectations. I want to specifically highlight the atmosphere, which inspires you to strive for new achievements! Thank you.

Irecently completed Michael Ruckman’s online training, “Experiential Innovation” for VTB Bank.” Three unforgettable days filled with an incredible emotional charge, a wealth of new knowledge and tools that can now be applied in practice. Throughout the training, I found myself realizing that every piece of information presented held immense value and would be beneficial in my future work. I extend a heartfelt thank you to Michael and the Senteo team for simply being who you are and for the outstanding work you do!

Great course! Helpful practice activities.

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.


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