Master Class
Workshop
Understanding Game Dynamics & Applying Gamification to Drive Customer / Employee Engagement & Loyalty

To understand the principles of game dynamics and learn how to effectively use the elements of gamification in business: to involve customers, employees and contractors in the process.​

Understanding Game Dynamics & Applying Gamification to Drive Customer / Employee Engagement & Loyalty
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The history and evolution of game theory, gamification, and gam The history and evolution of game theory, gamification, and gam
Biological and psychological influences on behavior Biological and psychological influences on behavior
Key principles and concepts for applying game dynamics Key principles and concepts for applying game dynamics
The architecture of game dynamics The architecture of game dynamics
Step-by-step application of game dynamics Step-by-step application of game dynamics
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The Senteo Learning Experience Methodology

Delivery formats
Hybrid education
Hybrid education
This training delivery format is a customized solution to maximize your learning team’s time. Different portions of the courses are delivered onsite, remote over Zoom, and/or online in The Senteo Online Learning Center.
Onsite education
Onsite education
This is a flexible and tailor-made solution that allows you to be trained in Senteo’s methodology in a physical environment. Subscribe to stay informed of our onsite education offering.
Remote education
Remote education
Engage real-time education over Zoom just as you would in a physical environment. This learning delivery method allows a perfect balance between theoretical content, individual assignments, live interactions, and practical group exercises over Zoom breakout rooms and other new-generation collaborative tools.
What Will You Learn?
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The history and evolution of game theory, gamification, and games: Students will gain insights into the origins and development of game theory and its application in various fields, including gamification. They will understand the fundamental concepts and theories that have shaped the field.

Senteo

Biological and psychological influences on behavior: This section will explore the underlying factors that drive human behavior and how they relate to game dynamics. Students will learn about the psychological and biological aspects that motivate individuals and how to leverage these factors to enhance engagement and influence behavior effectively.

Senteo

Key principles and concepts for applying game dynamics: Students will delve into the essential principles and concepts involved in applying game dynamics to engage and motivate customers, employees, and contractors. They will learn about techniques such as rewards or feedback loops, and how to incorporate them strategically to drive desired behaviors.

Senteo

Case studies and examples: Through real-world case studies and examples, students will gain practical insights into successful implementations of gamification in various contexts. They will analyze and evaluate different approaches, strategies, and outcomes, enabling them to understand the challenges and opportunities associated with gamification.

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Architecture of game dynamics: This module focuses on the structure and mechanics of game dynamics. Students will explore different theories and frameworks that categorize game dynamics, understand the components that make up effective game systems, and learn how to design and implement game mechanics to achieve specific goals.

Senteo

Step-by-step application of game dynamics: In this final section, students will be guided through a step-by-step process for applying game dynamics in almost any context. They will learn practical techniques to identify goals, define target behaviors, design game elements, implement measurement and feedback systems, and iterate based on user feedback.

Who’s this Course for?
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Business professionals: Managers, marketers, and entrepreneurs who want to use gamification strategies to engage customers, increase brand loyalty, and drive desired behaviors within their organizations.

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HR and training professionals: Those responsible for employee engagement, training, and development can learn how to incorporate game dynamics to enhance learning outcomes, motivate employees, and create a more engaging work environment.

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Educators: Teachers, trainers, and instructional designers who want to incorporate gamification techniques into their educational programs to make learning more interactive, enjoyable, and effective.

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User experience (UX) designers: UX designers and product managers who aim to create engaging user experiences by incorporating game elements into their digital products or services.

Understanding Game Dynamics & Applying Gamification to Drive Customer / Employee Engagement & Loyalty

Researchers and analysts: Professionals interested in studying and analyzing the impact of game dynamics and gamification on user behavior, engagement, and motivation.

Education Journey
Chapter 1

A Brief History of Game Theory, Gamification, & Games​

Chapter 2

Biological and Psychological Influences on Behavior​

Chapter 3

Key Principles & Concepts for Applying Game Dynamics for Engagement and Influencing Behavior​

Chapter 4

Case Studies & Examples​

Chapter 5

Architecture of Game Dynamics Classified by Theory, Structure and Mechanics​

Chapter 6

Step-by-step for Application of Game Dynamics in almost any Context

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Understanding Game Dynamics & Applying Gamification to Drive Customer / Employee Engagement & Loyalty
The history and evolution of game theory, gamification, and gamesThe history and evolution of game theory, gamification, and games
Biological and psychological influences on behaviorBiological and psychological influences on behavior
Key principles and concepts for applying game dynamicsKey principles and concepts for applying game dynamics
The architecture of game dynamicsThe architecture of game dynamics
Step-by-step application of game dynamicsStep-by-step application of game dynamics
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Answering your questions
Team and corporate learning are essential for enhancing business performance as they enable employees to acquire new skills, knowledge, and perspectives. By investing in learning and development programs, organizations can foster a culture of continuous improvement, innovation, and adaptability. This, in turn, leads to increased productivity, employee engagement, and better decision-making throughout the company.
Effective team and corporate learning programs vary depending on the organization's needs and goals. However, a combination of interactive workshops, leadership development initiatives, advisory & coaching programs, online modules, and hands-on experiential learning tends to yield positive results. Customized programs that align with specific business challenges and incorporate real-life scenarios tend to be particularly effective.
Measuring the impact and ROI of team and corporate learning can be done through various methods, such as pre- and post-assessments, feedback surveys, performance evaluations, and tracking key performance indicators (KPIs). Additionally, organizations can analyze factors like employee retention rates, customer satisfaction scores, revenue growth, and productivity improvements to gauge the overall impact of learning initiatives on business outcomes.
To ensure effective application of knowledge, it's crucial to create a supportive learning environment that encourages knowledge sharing, collaboration, and continuous improvement. This can be achieved through ongoing coaching and mentoring, providing opportunities for practical application of newly acquired skills, establishing clear performance expectations, and integrating learning into daily work routines. Regular follow-up and reinforcement activities can also help reinforce and solidify learning outcomes.
Fostering a culture of continuous learning and development requires a multi-faceted approach. It starts with leadership commitment and support for learning initiatives. Organizations can encourage continuous learning by offering opportunities for skill-building, providing access to relevant resources and training programs, recognizing and rewarding employees who prioritize learning, and fostering a safe environment where individuals feel comfortable experimenting and taking risks. Encouraging knowledge-sharing practices, promoting cross-functional collaboration, and promoting a growth mindset can also contribute to a culture of continuous learning.
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