Master Class
Workshop
Using Customer-Oriented Analytics & Behavioral Scenarios to Improve Business Performance

​​Understand the value of a customer-oriented analytics package and how behavioral scenarios can be used to improve profitability through influencing behavior and usage.

Using Customer-Oriented Analytics & Behavioral Scenarios to Improve Business Performance
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Understanding the importance of customer-oriented analytics Understanding the importance of customer-oriented analytics
Development of analytics packages Development of analytics packages
Key indicators and client-oriented indicators methodology Key indicators and client-oriented indicators methodology
Identifying, detailing, and categorizing behavioral scenarios and segments Identifying, detailing, and categorizing behavioral scenarios and segments
Tactics and tools to influence customer behavior Tactics and tools to influence customer behavior
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The Senteo Learning Experience Methodology

Delivery formats
Hybrid education
Hybrid education
This training delivery format is a customized solution to maximize your learning team’s time. Different portions of the courses are delivered onsite, remote over Zoom, and/or online in The Senteo Online Learning Center.
Onsite education
Onsite education
This is a flexible and tailor-made solution that allows you to be trained in Senteo’s methodology in a physical environment. Subscribe to stay informed of our onsite education offering.
Remote education
Remote education
Engage real-time education over Zoom just as you would in a physical environment. This learning delivery method allows a perfect balance between theoretical content, individual assignments, live interactions, and practical group exercises over Zoom breakout rooms and other new-generation collaborative tools.
What Will You Learn?
Senteo

Understanding the importance of customer-oriented analytics: Students will learn about the significance of utilizing customer-oriented analytics in improving business performance. They will explore how analyzing customer data can provide valuable insights and help businesses make informed decisions.

Senteo

Development of analytics packages: Students will gain knowledge about the process of developing analytics packages, starting from analyzing unit economics to identifying customer lifecycle indicators. They will understand how to extract relevant data and transform it into actionable insights for business growth.

Senteo

Key indicators and client-oriented indicators methodology: Students will learn about different key indicators used in customer-oriented analytics and how to apply a client-oriented indicators methodology. They will explore various metrics and methods to measure customer behavior and engagement.

Senteo

Identifying, detailing, and categorizing behavioral scenarios and segments: Students will understand the importance of behavioral scenarios and segments in influencing customer behavior. They will learn how to identify, detail, and categorize different behavioral scenarios and segments to create targeted strategies for improving business performance.

Senteo

Tactics and tools for influencing customer behavior: Students will explore various tactics and tools that can be employed to influence customer behavior positively. They will learn about customer engagement strategies, personalized marketing techniques, and effective communication approaches to drive desired customer actions and enhance business outcomes.

Who’s this Course for?
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Marketing Managers: Marketing professionals who want to leverage customer data and analytics to enhance their marketing strategies and campaigns. They can learn how to analyze customer behavior and use behavioral scenarios to optimize marketing efforts.

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Business Analysts: Analysts responsible for extracting insights from customer data and providing recommendations for business growth. This workshop or master class can help them understand the value of customer-oriented analytics and how to develop analytics packages for better decision-making.

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Sales Professionals: Sales representatives and managers who aim to improve customer engagement and drive sales. They can learn tactics and tools for influencing customer behavior, which can assist them in building stronger relationships and increasing conversion rates.

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Customer Success Managers: Professionals working in customer success roles who want to understand customer behavior and develop strategies to enhance customer satisfaction and loyalty. They can benefit from learning about behavioral segments and using them to tailor their approach to different customer groups.

Using Customer-Oriented Analytics & Behavioral Scenarios to Improve Business Performance

Entrepreneurs and Business Owners: Individuals who run their own businesses or startups and want to leverage customer data for business growth. This workshop or master class can provide them with insights into customer behavior and help them develop strategies to influence customer actions and improve profitability.

Education Journey
Chapter 1

Development of Analytics Packages from Unit Economics to Customer Lifecycle Indicators​

Chapter 2

Key Indicators & Client-oriented Indicators Methodology​

Chapter 3

Identifying, Detailing, & Categorizing Behavioral Scenarios and Behavioral Segments​

Chapter 4

Tactics & Tools for Influencing Customer Behavior​

Chapter 5

Building & Managing a Catalog of Behavioral Models in Your Customer Base​

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Using Customer-Oriented Analytics & Behavioral Scenarios to Improve Business Performance
Understanding the importance of customer-oriented analyticsUnderstanding the importance of customer-oriented analytics
Development of analytics packagesDevelopment of analytics packages
Key indicators and client-oriented indicators methodologyKey indicators and client-oriented indicators methodology
Identifying, detailing, and categorizing behavioral scenarios and segmentsIdentifying, detailing, and categorizing behavioral scenarios and segments
Tactics and tools to influence customer behaviorTactics and tools to influence customer behavior
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Answering your questions
Team and corporate learning are essential for enhancing business performance as they enable employees to acquire new skills, knowledge, and perspectives. By investing in learning and development programs, organizations can foster a culture of continuous improvement, innovation, and adaptability. This, in turn, leads to increased productivity, employee engagement, and better decision-making throughout the company.
Effective team and corporate learning programs vary depending on the organization's needs and goals. However, a combination of interactive workshops, leadership development initiatives, advisory & coaching programs, online modules, and hands-on experiential learning tends to yield positive results. Customized programs that align with specific business challenges and incorporate real-life scenarios tend to be particularly effective.
Measuring the impact and ROI of team and corporate learning can be done through various methods, such as pre- and post-assessments, feedback surveys, performance evaluations, and tracking key performance indicators (KPIs). Additionally, organizations can analyze factors like employee retention rates, customer satisfaction scores, revenue growth, and productivity improvements to gauge the overall impact of learning initiatives on business outcomes.
To ensure effective application of knowledge, it's crucial to create a supportive learning environment that encourages knowledge sharing, collaboration, and continuous improvement. This can be achieved through ongoing coaching and mentoring, providing opportunities for practical application of newly acquired skills, establishing clear performance expectations, and integrating learning into daily work routines. Regular follow-up and reinforcement activities can also help reinforce and solidify learning outcomes.
Fostering a culture of continuous learning and development requires a multi-faceted approach. It starts with leadership commitment and support for learning initiatives. Organizations can encourage continuous learning by offering opportunities for skill-building, providing access to relevant resources and training programs, recognizing and rewarding employees who prioritize learning, and fostering a safe environment where individuals feel comfortable experimenting and taking risks. Encouraging knowledge-sharing practices, promoting cross-functional collaboration, and promoting a growth mindset can also contribute to a culture of continuous learning.
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