Master Class
Workshop
Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement

Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers.

Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement
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Add to your list: add to your list
Understanding branding & communications Understanding branding & communications
The evolution of brand importance The evolution of brand importance
The evolution of communications strategy The evolution of communications strategy
Using experiential marketing for engagement Using experiential marketing for engagement
Managing ongoing dialogue with customers Managing ongoing dialogue with customers
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The Senteo Learning Experience Methodology

Delivery formats
Hybrid education
Hybrid education
This training delivery format is a customized solution to maximize your learning team’s time. Different portions of the courses are delivered onsite, remote over Zoom, and/or online in The Senteo Online Learning Center.
Onsite education
Onsite education
This is a flexible and tailor-made solution that allows you to be trained in Senteo’s methodology in a physical environment. Subscribe to stay informed of our onsite education offering.
Remote education
Remote education
Engage real-time education over Zoom just as you would in a physical environment. This learning delivery method allows a perfect balance between theoretical content, individual assignments, live interactions, and practical group exercises over Zoom breakout rooms and other new-generation collaborative tools.
What Will You Learn?
Senteo

Understanding Branding & Communications: Students will gain a solid understanding of the fundamentals of branding and communications, including their importance, development, and management approaches. They will explore how these elements contribute to building a strong brand identity.

Senteo

Evolution of Brand Importance: Students will delve into the historical context and evolution of brand importance. They will learn about the changing perspectives and strategies related to branding, discovering how brands have become increasingly significant in today's business landscape.

Senteo

Evolution of Communications Strategy: This module focuses on the evolution of communications strategy and mechanics. Students will explore different communication channels, understanding how they have evolved over time. They will also learn about management approaches to effectively implement communication strategies.

Senteo

Experiential Marketing: Students will explore experiential marketing as a powerful tool for engagement. They will learn how to create emotional connections with customers through immersive and interactive experiences. This section will cover various tactics and techniques used in experiential marketing campaigns.

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Managing Dialogue with Customers: Building on the previous sections, students will develop skills in managing relevant and meaningful dialogue with customers. They will learn effective communication techniques to foster engagement, create brand advocates, and strengthen customer relationships.

Who’s this Course for?
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Marketing Professionals: Professionals working in marketing roles who want to deepen their understanding of branding, communications, and customer engagement strategies. This workshop or master class will provide them with insights and techniques to enhance their marketing campaigns and create stronger connections with their target audience.

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Brand Managers: Individuals responsible for managing and maintaining a brand's identity and reputation will find value in this workshop or master class. They will learn how emotional engagement and experiential marketing can contribute to building a strong brand and fostering customer loyalty.

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Communication Specialists: Professionals involved in crafting and implementing communication strategies will gain a deeper understanding of the evolution of communications and learn how to effectively engage customers through meaningful dialogue.

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Entrepreneurs and Business Owners: Individuals starting their own businesses or managing small to medium-sized enterprises can learn valuable branding and communication strategies from this workshop or master class. They will understand how to create emotional connections with customers, differentiate their brand, and communicate effectively in a competitive marketplace.

Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement

Students and Aspiring Marketers: Those studying marketing or aspiring to pursue a career in marketing will find this course beneficial. It provides a comprehensive introduction to branding, communications, and customer engagement, giving them a solid foundation to build upon in their academic or professional journey.

Education Journey
Chapter 1

Introduction to Branding & Communications​

Chapter 2

The Evolution of Brand Importance, Development, & Management Approaches​

Chapter 3

The Evolution of Communications Strategy & Mechanics, & Management Approaches​

Chapter 4

Experiential Marketing – Using Emotional Engagement Tactics as a Tool for Engagement

Chapter 5

Managing Relevant & Meaningful Dialogue with Customers​

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement
Understanding branding & communicationsUnderstanding branding & communications
The evolution of brand importanceThe evolution of brand importance
The evolution of communications strategyThe evolution of communications strategy
Using experiential marketing for engagementUsing experiential marketing for engagement
Managing ongoing dialogue with customersManaging ongoing dialogue with customers
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Answering your questions
Team and corporate learning are essential for enhancing business performance as they enable employees to acquire new skills, knowledge, and perspectives. By investing in learning and development programs, organizations can foster a culture of continuous improvement, innovation, and adaptability. This, in turn, leads to increased productivity, employee engagement, and better decision-making throughout the company.
Effective team and corporate learning programs vary depending on the organization's needs and goals. However, a combination of interactive workshops, leadership development initiatives, advisory & coaching programs, online modules, and hands-on experiential learning tends to yield positive results. Customized programs that align with specific business challenges and incorporate real-life scenarios tend to be particularly effective.
Measuring the impact and ROI of team and corporate learning can be done through various methods, such as pre- and post-assessments, feedback surveys, performance evaluations, and tracking key performance indicators (KPIs). Additionally, organizations can analyze factors like employee retention rates, customer satisfaction scores, revenue growth, and productivity improvements to gauge the overall impact of learning initiatives on business outcomes.
To ensure effective application of knowledge, it's crucial to create a supportive learning environment that encourages knowledge sharing, collaboration, and continuous improvement. This can be achieved through ongoing coaching and mentoring, providing opportunities for practical application of newly acquired skills, establishing clear performance expectations, and integrating learning into daily work routines. Regular follow-up and reinforcement activities can also help reinforce and solidify learning outcomes.
Fostering a culture of continuous learning and development requires a multi-faceted approach. It starts with leadership commitment and support for learning initiatives. Organizations can encourage continuous learning by offering opportunities for skill-building, providing access to relevant resources and training programs, recognizing and rewarding employees who prioritize learning, and fostering a safe environment where individuals feel comfortable experimenting and taking risks. Encouraging knowledge-sharing practices, promoting cross-functional collaboration, and promoting a growth mindset can also contribute to a culture of continuous learning.
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