Frontline Trainings
Front Line Sales Training & Development

Sales training for front line along with basic development and coaching principles for line management. Training designed for delivery together with direct line management in a leader-lead approach. Different Sales approaches are covered along with personality types, closing techniques, presentation approaches, measurement criteria, etc.​

Front Line Sales Training & Development
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Highly practical: simulations, team dynamics & role playing Highly practical: simulations, team dynamics & role playing
Effective sales techniques and communication skills Effective sales techniques and communication skills
Negotiation and closing techniques Negotiation and closing techniques
Follow-ups and customer care Follow-ups and customer care
Understanding professional development and personal growth Understanding professional development and personal growth
Training
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The Senteo Learning Experience Methodology

Delivery formats
Hybrid education
Hybrid education
This training delivery format is a customized solution to maximize your learning team’s time. Different portions of the courses are delivered onsite, remote over Zoom, and/or online in The Senteo Online Learning Center.
Onsite education
Onsite education
This is a flexible and tailor-made solution that allows you to be trained in Senteo’s methodology in a physical environment. Subscribe to stay informed of our onsite education offering.
Remote education
Remote education
Engage real-time education over Zoom just as you would in a physical environment. This learning delivery method allows a perfect balance between theoretical content, individual assignments, live interactions, and practical group exercises over Zoom breakout rooms and other new-generation collaborative tools.
What Will You Learn?
Senteo

Effective sales techniques and communication skills: Students will learn how to deliver effective presentations, engage in sales dialogues, and understand different personality types to tailor their approach accordingly. This knowledge will help them build rapport, establish trust, and effectively communicate with potential customers.

Senteo

Negotiation and closing techniques: Students will learn various strategies and tactics for successful negotiation, as well as effective closing techniques to secure sales. They will understand how to address objections, overcome barriers, and confidently close deals.

Senteo

Follow-ups and customer care: Students will gain an understanding of the importance of follow-up activities and how to provide exceptional customer care. They will learn how to build long-term relationships with customers, maintain regular contact, address their needs, and exceed their expectations.

Senteo

Professional development and personal growth: The course emphasizes the development of students' professional persona, helping them cultivate a strong personal brand and professional image. They will learn strategies for continuous improvement, setting goals, and nurturing their personal and professional growth.

Senteo

Team dynamics and collective performance: Students will explore the dynamics of working in a sales team and understand how collective performance contributes to overall success. They will learn about collaboration, effective teamwork, and how to leverage the strengths of team members to achieve sales targets and deliver exceptional results.

Who’s this Course for?
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Front-line Sales Professionals: This program is ideal for sales representatives, sales executives, account managers, or customer service representatives who directly engage with customers in a sales capacity. The program will equip them with the necessary skills to enhance their sales techniques, improve customer relationships, and achieve sales targets.

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Sales Managers and Team Leaders: The program is also beneficial for sales managers and team leaders who oversee front-line sales teams. It provides them with insights into effective coaching and development principles to support their team members, optimize performance, and drive sales success.

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Entry-level Sales Personnel: Individuals who are new to the field of sales can greatly benefit from this program. It offers them a comprehensive foundation in sales techniques, communication skills, and professional development, enabling them to kick-start their sales careers on a solid footing.

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Experienced Salespeople: Even seasoned sales professionals can find value in this program as it helps them refine their existing skills, learn new sales approaches, and stay updated with the latest industry trends. It provides them with advanced techniques for negotiation, closing deals, and relationship management, enabling them to further excel in their sales roles.

Front Line Sales Training & Development

Sales Teams and Organizations: The program can be implemented at the organizational level to train and develop front-line sales teams collectively. It fosters a common understanding of effective sales practices, improves team dynamics, and enhances overall sales performance within the organization.

Education Journey
Designed to help front-line sales people to improve effectiveness in sales and relationship management both individually and as a team.
Module 1

Effective presentations, sales dialogue, & understanding personality types

Module 2

Effective negotiation & closing techniques​

Module 3

Follow-ups & customer care​

Module 4

Developing your professional persona​

Module 5

Understanding team dynamics & collective performance​

Module 6

Setting goals, professional development, and personal growth​

Module 7

Ethics & relationships.​

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Front Line Sales Training & Development
Highly practical: simulations, team dynamics & role playingHighly practical: simulations, team dynamics & role playing
Effective sales techniques and communication skillsEffective sales techniques and communication skills
Negotiation and closing techniquesNegotiation and closing techniques
Follow-ups and customer careFollow-ups and customer care
Understanding professional development and personal growthUnderstanding professional development and personal growth
Senteo Online Education Calculator
Senteo Online Education Calculator

We understand that choosing the right course or certification program can be overwhelming with the numerous options available. That's why we've created this calculator to help you find the best fit for your goals and needs.
By answering a few questions about your current situation and aspirations, we will provide you with tailored recommendations from our range of courses and certification programs.

Senteo Online Education Calculator
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Answering your questions
Team and corporate learning are essential for enhancing business performance as they enable employees to acquire new skills, knowledge, and perspectives. By investing in learning and development programs, organizations can foster a culture of continuous improvement, innovation, and adaptability. This, in turn, leads to increased productivity, employee engagement, and better decision-making throughout the company.
Effective team and corporate learning programs vary depending on the organization's needs and goals. However, a combination of interactive workshops, leadership development initiatives, advisory & coaching programs, online modules, and hands-on experiential learning tends to yield positive results. Customized programs that align with specific business challenges and incorporate real-life scenarios tend to be particularly effective.
Measuring the impact and ROI of team and corporate learning can be done through various methods, such as pre- and post-assessments, feedback surveys, performance evaluations, and tracking key performance indicators (KPIs). Additionally, organizations can analyze factors like employee retention rates, customer satisfaction scores, revenue growth, and productivity improvements to gauge the overall impact of learning initiatives on business outcomes.
To ensure effective application of knowledge, it's crucial to create a supportive learning environment that encourages knowledge sharing, collaboration, and continuous improvement. This can be achieved through ongoing coaching and mentoring, providing opportunities for practical application of newly acquired skills, establishing clear performance expectations, and integrating learning into daily work routines. Regular follow-up and reinforcement activities can also help reinforce and solidify learning outcomes.
Fostering a culture of continuous learning and development requires a multi-faceted approach. It starts with leadership commitment and support for learning initiatives. Organizations can encourage continuous learning by offering opportunities for skill-building, providing access to relevant resources and training programs, recognizing and rewarding employees who prioritize learning, and fostering a safe environment where individuals feel comfortable experimenting and taking risks. Encouraging knowledge-sharing practices, promoting cross-functional collaboration, and promoting a growth mindset can also contribute to a culture of continuous learning.
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