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Management Trainings
Leadership & Corporate Culture Development
Understanding the drivers and mechanics of corporate culture will help any management to design and develop an organizational culture for success and growth. This course outlines the elements of corporate culture from leadership styles, to organizational evolution, to the mechanics of managing corporate culture.
Understanding the drivers and mechanics of corporate culture
Organizational leadership models and its impact on culture
Evolution of the organizational structure and performance measurement
Mechanics for guiding corporate culture development
Employee relations management and influencing behavior Training
Сourse Duration
Team Dynamics
Coffee Break
The Senteo Learning Experience Methodology
Number of Participants
Delivery formats
Hybrid education
This training delivery format is a customized solution to maximize your learning team’s time. Different portions of the courses are delivered onsite, remote over Zoom, and/or online in The Senteo Online Learning Center.
Onsite education
This is a flexible and tailor-made solution that allows you to be trained in Senteo’s methodology in a physical environment. Subscribe to stay informed of our onsite education offering.
Remote education
Engage real-time education over Zoom just as you would in a physical environment. This learning delivery method allows a perfect balance between theoretical content, individual assignments, live interactions, and practical group exercises over Zoom breakout rooms and other new-generation collaborative tools.
What Will You Learn?
Understanding the Drivers and Mechanics of Corporate Culture: Gain a comprehensive understanding of the drivers and mechanics that shape corporate culture. Explore how leadership styles, organizational evolution, and management practices impact corporate culture. Learn how to design and develop an organizational culture that drives success and growth.
Organizational Leadership Models and Culture Impact: Explore different organizational leadership models and their influence on corporate culture. Understand how leadership styles and behaviors shape the values, norms, and behaviors within an organization. Gain insights into effective leadership practices that foster a positive and high-performing culture.
Evolution of Organizational Structure and Performance Measurement: Study the evolution of organizational structure and its impact on culture. Learn about different approaches to performance measurement and how they influence the development of corporate culture. Understand how to align organizational structure and performance measurement systems to support the desired culture.
Mechanics for Guiding Corporate Culture Development: Acquire practical tools and techniques for guiding the development of corporate culture. Learn how to assess the existing culture, identify areas for improvement, and implement changes effectively. Explore strategies for aligning the culture with the organization's vision, values, and strategic goals.
Employee Relations Management and Influencing Behavior: Understand the importance of employee relations management in shaping corporate culture. Learn about the Employee Relations Management (ERM) system as an advanced stage of Customer Relationship Management (CRM) and how it contributes to building a positive work environment. Explore ways to formalize and influence internal communities to foster behavior, engagement, and loyalty among employees.
Who’s this Course for?
Business Leaders and Executives: C-suite executives, business owners, and senior leaders who have a strategic responsibility for shaping and influencing corporate culture within their organizations. This course will provide them with the knowledge and tools to effectively lead culture development efforts.
Human Resources Professionals: HR managers, directors, and professionals who are involved in talent management, organizational development, or culture-related roles. This course will enhance their understanding of how to develop and nurture a positive corporate culture and provide them with practical strategies to drive cultural change within their organizations.
Managers and Team Leaders: Individuals who have managerial roles and are responsible for leading teams within an organization. This course will equip them with the skills to effectively shape and influence the culture of their teams and create a positive work environment that fosters employee engagement and productivity.
Organizational Development Specialists: Professionals who specialize in organizational development, change management, or culture transformation. This course will deepen their understanding of the mechanics of managing corporate culture and provide them with frameworks and tools to guide culture development initiatives.
Entrepreneurs and Start-up Founders: Individuals who are launching or managing their own businesses and want to establish a strong and positive corporate culture from the outset. This course will provide them with insights into the drivers of corporate culture and practical strategies to design and develop a culture that aligns with their vision and values.
Professionals Seeking Career Development: Individuals who are looking to enhance their leadership skills and advance their careers in management, HR, or organizational development. This course will provide them with a solid foundation in understanding and guiding corporate culture, making them valuable assets in their organizations.
Education Journey
Designed to help leaders understand the components needed to develop and guide corporate or organizational culture.
Chapter 1
Organizational leadership models and their impact on culture
Chapter 2
Evolution of organizational structure and performance measurement
Chapter 3
Mechanics for guiding the development of corporate culture
Chapter 4
Management tools and continuous improvement
Chapter 5
Employee relations management system (ERM) as the next stage of CRM development
Chapter 6
Formalizing & influencing internal communities
Chapter 7
Influencing behavior, engagement, & loyalty
The Senteo Learning Experience
All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:
Learn — understand the theory and mechanics behind each aspect of the methodology
Do — apply the different aspects of the methodology during exercises and work groups
See — observe real world applications, examples and case studies related to each aspect of the methodology
Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals
Testimonials
Michael’s workshops and master classes are always memorable and rated as “excellent.” It’s a pleasure to work with him and the entire Senteo team.
Alexey S.
We recently participated in an online training session with our colleagues from VTB about “Experiential Innovation”. During the training, Michael provided valuable insights into the economics of customer experiences, guided us in building Customer Journey Maps (CJMs), and highlighted the distinction between customer-centric and human-centric business models. He was exceptionally open, responsive, and generously shared his wealth of experience and knowledge. The training also gave me the opportunity to apply my understanding of behavioral economics and neurophysiology to real-life business cases. Once again, I want to express my gratitude to Michael and his entire team on behalf of myself and my colleagues. The experience was truly outstanding! 👍🔥
Anna Sh.
Achieving high productivity with minimal time investment!
Non-conventional and invaluable! From June 9th to 11th, I participated in the online training “Experiential Innovation,” and to say that it was an explosion of emotions, knowledge, and communication is an understatement! The materials provided by Michael are simple and easy to understand, and the tools used during the training are highly convenient. The result of this training is a boost of energy and even greater desire to delve deeper into the subject matter! Hold on, customers, this is going to be phenomenal! !#senteo
Elizabeth S.
Clear explanations, valuable information, knowledgeable instructor.
Fachar K.
For someone like me, an IT specialist and tech enthusiast, Michael’s course was like a journey to Mars! It felt like discovering a whole new planet that I was thrilled to explore. Everything was fresh and incredibly interesting. And the best part? Thanks to Michel, complex concepts were explained in a simple language that I could easily grasp. The assignments were designed in a way that pushed me to come up with original ideas. I highly recommend it to everyone!
Dmitriy G.
I had the privilege to participate in Michael’s training about creating exceptional customer experiences. The experience was incredibly interesting, productive, and engaging. As someone who was new to online training, I was pleasantly surprised by the remarkable level of dynamics and engagement it offered. It was a truly cool and informative experience! I wholeheartedly recommend it to everyone.
Gleb St.
Achieving high productivity with minimal time investment! Unconventional and valuable!
Irina Sh.
#senteo#MichaelRuckman
In an amazing way, he combines the depth of the subject with an easy delivery of complex materials. Employees from different levels participated in the online training “Experiential Innovation” for VTB Bank, and here are the key points highlighted by the participants:
1. Convenience and comfort of conducting the training over Zoom and utilizing Miro boards.
2. The training content. The connection between the product, the customer, long-term relationships, and creating innovative solutions to transition from a product-centric approach to a relationship-centric one is crucial and applicable to any innovation.
3. The chat support and participant engagement before the training were organized in a very natural and gentle manner.
4. The outcome of the training resulted in specific sets of innovative solutions in six different areas. This means that we could immediately put into practice what we worked on during the training. The knowledge gained is highly practical, which is essential for my company.
5. Michael:) I cannot fail to mention the charisma and vast experience of our trainer, Michael. It was extremely valuable that he shared his experience from different organizations.
In summary: I wholeheartedly recommend Senteo’s training sessions and plan to explore their other offerings as well.
Janna Kh.
#Senteo and #MichaelRuckman – each presentation reveals a new side of the CX approach. I like the fine balance of theory and practice, as well as the combination of both seriousness and humor in the presentations at conferences and workshops, which makes the process even more fascinating and engaging.
Luiza U.
Great ideas and concepts for understanding the role of customer experience and customer relationship.
Natalia S.
We took the UX Redesign course in an online format. Everything was organized excellently, with convenient tools for collaborative work. We didn’t notice any difference compared to in-person training. The team did a great job.
Roman N.
Training from #MichaelRuckman is all about simplifying the complex. The materials, delivery, and support are top-notch. After three days of training, the amount of knowledge acquired exceeded expectations. I want to specifically highlight the atmosphere, which inspires you to strive for new achievements! Thank you.
Sara B.
Great course! Helpful practice activities.
Tresford Ch.
Irecently completed Michael Ruckman’s online training, “Experiential Innovation” for VTB Bank.” Three unforgettable days filled with an incredible emotional charge, a wealth of new knowledge and tools that can now be applied in practice. Throughout the training, I found myself realizing that every piece of information presented held immense value and would be beneficial in my future work. I extend a heartfelt thank you to Michael and the Senteo team for simply being who you are and for the outstanding work you do!
Yuliya A.
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.
25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Leadership & Corporate Culture Development
Understanding the drivers and mechanics of corporate culture Organizational leadership models and its impact on culture Evolution of the organizational structure and performance measurement Mechanics for guiding corporate culture development Employee relations management and influencing behavior Senteo Online Education Calculator
We understand that choosing the right course or certification program can be overwhelming with the numerous options available. That's why we've created this calculator to help you find the best fit for your goals and needs.
By answering a few questions about your current situation and aspirations, we will provide you with tailored recommendations from our range of courses and certification programs.
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Answering your questions
Team and corporate learning are essential for enhancing business performance as they enable employees to acquire new skills, knowledge, and perspectives. By investing in learning and development programs, organizations can foster a culture of continuous improvement, innovation, and adaptability. This, in turn, leads to increased productivity, employee engagement, and better decision-making throughout the company.
Effective team and corporate learning programs vary depending on the organization's needs and goals. However, a combination of interactive workshops, leadership development initiatives, advisory & coaching programs, online modules, and hands-on experiential learning tends to yield positive results. Customized programs that align with specific business challenges and incorporate real-life scenarios tend to be particularly effective.
Measuring the impact and ROI of team and corporate learning can be done through various methods, such as pre- and post-assessments, feedback surveys, performance evaluations, and tracking key performance indicators (KPIs). Additionally, organizations can analyze factors like employee retention rates, customer satisfaction scores, revenue growth, and productivity improvements to gauge the overall impact of learning initiatives on business outcomes.
To ensure effective application of knowledge, it's crucial to create a supportive learning environment that encourages knowledge sharing, collaboration, and continuous improvement. This can be achieved through ongoing coaching and mentoring, providing opportunities for practical application of newly acquired skills, establishing clear performance expectations, and integrating learning into daily work routines. Regular follow-up and reinforcement activities can also help reinforce and solidify learning outcomes.
Fostering a culture of continuous learning and development requires a multi-faceted approach. It starts with leadership commitment and support for learning initiatives. Organizations can encourage continuous learning by offering opportunities for skill-building, providing access to relevant resources and training programs, recognizing and rewarding employees who prioritize learning, and fostering a safe environment where individuals feel comfortable experimenting and taking risks. Encouraging knowledge-sharing practices, promoting cross-functional collaboration, and promoting a growth mindset can also contribute to a culture of continuous learning.
Still Have Questions?
Senteo’s Content
See All
What major trends will impact customer experiences in the next 3-5 years? In the article Michael Ruckman discusses the strengths and limitations of technology in improving customer experiences.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
Marshal Goldsmith explores the traits and characteristics of what helps already successful people, jump to the next rung of success, helping the reader critically assess and improve themselves.
Sorensen provides a behavioral psychology perspective on shopping and lessons for success in retail. He has spent 40 years working with retailers and consumer goods companies to develop his methodology.
In this third edition, the author sets out to give a comprehensive model for development and use of customer satisfaction questionnaires. This edition contains additional information about customer loyalty measurement.
This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.
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