Management Trainings
Experiential Innovation & Relationship-Centric Business Design

Understand how the innovation process changes moving from functionality and channel design to a process focused on creating value for customers. This course is designed to help management understand a different approach to innovation & business design based on guiding desired outcomes for customers.

Experiential Innovation & Relationship-Centric Business Design
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Add to your list: add to your list
Customer experience management Customer experience management
Customer relationship management Customer relationship management
Effective segmentation and targeting Effective segmentation and targeting
Customer Journey Mapping & management Customer Journey Mapping & management
Customer-oriented analytics and data-driven decision-making Customer-oriented analytics and data-driven decision-making
Creating Emotional engagement with customers Creating Emotional engagement with customers
Training
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Team Dynamics

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The Senteo Learning Experience Methodology

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Delivery formats
Hybrid education
Hybrid education
This training delivery format is a customized solution to maximize your learning team’s time. Different portions of the courses are delivered onsite, remote over Zoom, and/or online in The Senteo Online Learning Center.
Onsite education
Onsite education
This is a flexible and tailor-made solution that allows you to be trained in Senteo’s methodology in a physical environment. Subscribe to stay informed of our onsite education offering.
Remote education
Remote education
Engage real-time education over Zoom just as you would in a physical environment. This learning delivery method allows a perfect balance between theoretical content, individual assignments, live interactions, and practical group exercises over Zoom breakout rooms and other new-generation collaborative tools.
What Will You Learn?
Senteo

Customer experience management: gain the ability to design, manage, and optimize customer experiences, ensuring customer satisfaction and loyalty.

Senteo

Customer relationship management: acquire skills in building and maintaining customer relationships, understanding customer needs, and fostering long-term loyalty.

Senteo

Segmentation and targeting: gain the ability to identify and segment target markets effectively, tailoring your efforts to specific customer groups.

Senteo

Data analytics: acquire the knowledge of customer-oriented analytics and data-driven decision-making, enabling you to extract insights and make informed decisions.

Senteo

Customer Journey Mapping: learn how to map and analyze customer journeys, identifying key touchpoints and opportunities for improving customer experiences.

Senteo

Emotional engagement: develop skills in creating emotional connections with customers fostering customer engagement and brand loyalty.

Who’s this Course for?
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This program has been specifically designed for product managers, marketing professionals, innovation leaders, customer experience managers, business development executives, entrepreneurs and start-up founders, customer success managers, sales professionals, UX professionals, and customer insights and analytics professionals. 

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Customer Experience Directors/Managers: This program would be suitable for professionals leading customer experience teams or managing customer experience initiatives within an organization. 

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Marketing Managers: Marketing managers can benefit from the program as it provides insights into aligning marketing strategies with customer experience goals. They will learn how to create customer-centric campaigns, optimize touch points, and enhance overall customer satisfaction.

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Product Managers: Product managers will find the program beneficial as it offers insights into understanding customer needs, preferences, and expectations. They will learn how to develop products that align with the desired customer experience, leading to increased customer satisfaction and loyalty.

Experiential Innovation & Relationship-Centric Business Design

This program is also recommendable for Business Development Managers, entrepreneur/start-up founders, Senior Executives/Leaders, Consultants and Advisors.

Education Journey
Chapter 1

Traditional approaches to innovation & understanding experiential innovation​

Chapter 2

Packaging product functionality for a specific complex solutions & desired outcomes​

Chapter 3

Mapping customer contacts into user journeys, customer journeys, & life journeys​

Chapter 4

Tactics & technology for influencing customer behavior, engagement, & emotional state​

Chapter 5

Customization of products to the needs and behavior of customers​

Chapter 6

The study of cyclical purchases, solution lifecycles, & the development of ecosystems

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Experiential Innovation & Relationship-Centric Business Design
Customer experience managementCustomer experience management
Customer relationship managementCustomer relationship management
Effective segmentation and targetingEffective segmentation and targeting
Customer Journey Mapping & managementCustomer Journey Mapping & management
Customer-oriented analytics and data-driven decision-makingCustomer-oriented analytics and data-driven decision-making
Creating Emotional engagement with customersCreating Emotional engagement with customers
Senteo Online Education Calculator
Senteo Online Education Calculator

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Answering your questions
Team and corporate learning are essential for enhancing business performance as they enable employees to acquire new skills, knowledge, and perspectives. By investing in learning and development programs, organizations can foster a culture of continuous improvement, innovation, and adaptability. This, in turn, leads to increased productivity, employee engagement, and better decision-making throughout the company.
Effective team and corporate learning programs vary depending on the organization's needs and goals. However, a combination of interactive workshops, leadership development initiatives, advisory & coaching programs, online modules, and hands-on experiential learning tends to yield positive results. Customized programs that align with specific business challenges and incorporate real-life scenarios tend to be particularly effective.
Measuring the impact and ROI of team and corporate learning can be done through various methods, such as pre- and post-assessments, feedback surveys, performance evaluations, and tracking key performance indicators (KPIs). Additionally, organizations can analyze factors like employee retention rates, customer satisfaction scores, revenue growth, and productivity improvements to gauge the overall impact of learning initiatives on business outcomes.
To ensure effective application of knowledge, it's crucial to create a supportive learning environment that encourages knowledge sharing, collaboration, and continuous improvement. This can be achieved through ongoing coaching and mentoring, providing opportunities for practical application of newly acquired skills, establishing clear performance expectations, and integrating learning into daily work routines. Regular follow-up and reinforcement activities can also help reinforce and solidify learning outcomes.
Fostering a culture of continuous learning and development requires a multi-faceted approach. It starts with leadership commitment and support for learning initiatives. Organizations can encourage continuous learning by offering opportunities for skill-building, providing access to relevant resources and training programs, recognizing and rewarding employees who prioritize learning, and fostering a safe environment where individuals feel comfortable experimenting and taking risks. Encouraging knowledge-sharing practices, promoting cross-functional collaboration, and promoting a growth mindset can also contribute to a culture of continuous learning.
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