Klyukva (formerly “Ural-FD”)
2011 - 2012 Russia

Klyukva (formerly “Ural-FD”)
Client
The brand “Klyukva” was created to replace the existing brand of “Ural-FD”, a major privately held regional retail bank based in the city of Perm, Russia. Based on the size of its assets the bank is the largest in the region.
Some of The First-Year Results
98%
growth in retail deposits and current account balances
98%
increase in new, unique retail customers
123%
increase in credit per customer
100%
increase in deposits per customer
107%
increase in product/customer ratio (unique product categories only; multiple products of the same nature did not count).
After the First Quarter of 2012
106% Increase in Operational Profit for the Retail Business
106% Increase in Operational Profit for the Retail Business
108% Increase in Profitability per Customer
108% Increase in Profitability per Customer
121% Increase in the Overail Retail Credit Portfolio
121% Increase in the Overail Retail Credit Portfolio
Project Objectives

The program included all five elements of Senteo’s methodology with the addition of expert support in areas such as operations, organizational design, IT integration, vendor selection, sales, partnership programs, and more. Throughout 2011 and 2012 Senteo took on many roles and supported the bank’s management in all aspects of the development agenda, following a methodical, step-by-step process. One of the key components of the approach was to ensure that the bank’s project team retained valuable implementation skills and “know-how” so that they could apply them independently utilizing the experience gained from working with Senteo. This resulted in an Increase in operational profit for the retail business.

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