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Are Businesses Stupid When it Comes to Customer Relationships?
Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
Are Businesses Stupid When it Comes to Customer Relationships?
Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
Brand & Communications: Past, Present and Future
Ian Newman looks back on several years of rapid change in brand and communications in the Russian market, as well as offering his insights into future developments and trends.
Brand & Communications: Past, Present and Future
Ian Newman looks back on several years of rapid change in brand and communications in the Russian market, as well as offering his insights into future developments and trends.
Leadership in the Digital Age
Mr. Ruckman gave insights into the changing role of leadership in modern companies, the changes in business models over the last few decades, focusing on what firms should do.
Leadership in the Digital Age
Mr. Ruckman gave insights into the changing role of leadership in modern companies, the changes in business models over the last few decades, focusing on what firms should do.
Forgotten Baby Boomers
While businesses have focused on younger segments, Baby Boomers have quietly continued shopping. Shannon Quilty explains how the quality of in-person interaction is the key to winning older customers.
Forgotten Baby Boomers
While businesses have focused on younger segments, Baby Boomers have quietly continued shopping. Shannon Quilty explains how the quality of in-person interaction is the key to winning older customers.
The Three Faces of Digital for Retailers
We spent a little time exploring the three major areas of digital value creation for retailers, and we found most businesses are not taking full advantage of the opportunities.
The Three Faces of Digital for Retailers
We spent a little time exploring the three major areas of digital value creation for retailers, and we found most businesses are not taking full advantage of the opportunities.
A New Level of Economic Value
How can banks provide value for customers and build lasting relationships? Joseph B. Pine, author of The Experience Economy, explains the benefits of avoiding commoditization and embracing mass customization.
We Need to Stop Selling Banking Products & Begin to Offer Solutions Instead
How can banks and other companies generate emotional interest from customers? Find the answer to this question and more in this excellent introduction to the Senteo Methodology.
Helping to Restore the Customer Connection
Why should companies put customers at the center of their business models? Michael Ruckman answers this question and more.
Real Loyalty Has No Expiration Date
In light of a global trend towards digitalization and online services, Tom Mouhsian explains why physical bank branches are far from an anachronism in a digital world. Explains Why Real Loyalty Has No Expiration Date
Real Loyalty Has No Expiration Date
In light of a global trend towards digitalization and online services, Tom Mouhsian explains why physical bank branches are far from an anachronism in a digital world. Explains Why Real Loyalty Has No Expiration Date
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    The Relationship-Centric Bank. Detailed breakdown
    Why do customer relationships really matter? Michael Ruckman explains the fundamentals of healthy customer relationships and why they are important to businesses. The Relationship-Centric Bank
    Buy & Feel. Aromamedia for CRE
    Interested in finding out more about the latest trends in marketing? Shannon Quilty outlines the role of neuromarketing and experiential marketing in shopping centers and on their websites today.
    The 2021 Customer Experience Culture Index
    Don't miss the 2021 CXCI - with 778 visits by mystery shoppers to 82 banks in Russia, Ukraine, and Belarus. Michael Ruckman & Alexey
    The 2020 Customer Experience Culture Index. Influencing Customer Contact Quality in Russia
    For any banks interested in customer loyalty, don't miss the launch of our new market research to measure the quality of customer contacts in the banking Industry in Russia. The 2020 Customer Experience Culture Index