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The future of neobanks. Does fintech banking have a future? 
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
The future of neobanks. Does fintech banking have a future? 
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
Bringing Customer Relationships Back into CRM Implementations
Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
Bringing Customer Relationships Back into CRM Implementations
Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
What Customers Really Want?
Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
What Customers Really Want?
Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
Helping to Restore the Customer Connection
Why should companies put customers at the center of their business models? Michael Ruckman answers this question and more.
Helping to Restore the Customer Connection
Why should companies put customers at the center of their business models? Michael Ruckman answers this question and more.
Are Businesses Stupid When it Comes to Customer Relationships?
Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
Are Businesses Stupid When it Comes to Customer Relationships?
Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
Leadership in the Digital Age
Mr. Ruckman gave insights into the changing role of leadership in modern companies, the changes in business models over the last few decades, focusing on what firms should do.
The Three Faces of Digital for Retailers
We spent a little time exploring the three major areas of digital value creation for retailers, and we found most businesses are not taking full advantage of the opportunities.
We Need to Stop Selling Banking Products & Begin to Offer Solutions Instead
How can banks and other companies generate emotional interest from customers? Find the answer to this question and more in this excellent introduction to the Senteo Methodology.
Buy & Feel. Aromamedia for CRE
Interested in finding out more about the latest trends in marketing? Shannon Quilty outlines the role of neuromarketing and experiential marketing in shopping centers and on their websites today.
Buy & Feel. Aromamedia for CRE
Interested in finding out more about the latest trends in marketing? Shannon Quilty outlines the role of neuromarketing and experiential marketing in shopping centers and on their websites today.
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    Experiential Innovation for Bankers
    Does a good customer experience guarantee a strong customer relationship? This article explains how positive and fulfilling experiences can be utilized to develop mutually beneficial relationships.
    Beyond “Products & Services” in Banking
    How can banks go beyond products and services? Joseph Pine explains the progression of economic value and why experiences represent a distinct economic offering.
    Brand & Communications: Past, Present and Future
    Ian Newman looks back on several years of rapid change in brand and communications in the Russian market, as well as offering his insights into future developments and trends.
    Forgotten Baby Boomers
    While businesses have focused on younger segments, Baby Boomers have quietly continued shopping. Shannon Quilty explains how the quality of in-person interaction is the key to winning older customers.