Change Managment

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Change Managment Change Managment Corporate Culture Customer-Centricity Evolution of Business Models General Business Leadership Relationship-Centricity Customer Experience Innovation Loyalty Organizational Evolution Relationship Management Transformation

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Customer-Centricity in B2B Businesses

Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.

Interview for Mediametrics

Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.