Transformation

Transformation
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
This book presents over 50 of the most important metrics to measure your company’s marketing success.
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The Innovator’s Solution: Creating and Sustaining Successful Growth
Clayton M. Christensen follows The Innovator’s Dilemma with The Innovator’s Solution, an answer for how businesses can create and sustain growth within their company in the face of innovation.
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Future Perfect: Tenth Anniversary Edition
This updated edition of a management classic re-introduces the ideas of how organization and management are based on the premise that time, space and mass are fundamental dimensions of business.
The Agenda: What Every Business Must Do to Dominate the Decade
This book has three main areas of focus: know your customer; improve your processes; and extend your processes beyond your enterprise to cover the complete value chain.
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The Agenda: What Every Business Must Do to Dominate the Decade
This book has three main areas of focus: know your customer; improve your processes; and extend your processes beyond your enterprise to cover the complete value chain.
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Managing Customers Through Economic Cycles
Consumers today have a very different attitude from those who grew up in times of economic hardship. Businesses can learn from this to turn crises into opportunities.
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Markets of One: Creating Customer-Unique Value through Mass Customization
This book is actually a compilation of some of the best works on Mass Customization from 10 Harvard Business Review articles, edited by James Gilmore and Joe Pine.
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The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson argues that 80/20 rule applies in traditional retail channels, while in the online world, the ’98 percent’ rule applies. Mass culture is disappearing, being replaced by several niches.
Loyalty Rules: How Today’s Leaders Build Lasting Relationships
Reicheld builds on the Six Principles of Loyalty: play to win/win; be picky; keep it simple; reward the right results; listen hard, talk straight; and preach what you practice.
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Loyalty Rules: How Today’s Leaders Build Lasting Relationships
Reicheld builds on the Six Principles of Loyalty: play to win/win; be picky; keep it simple; reward the right results; listen hard, talk straight; and preach what you practice.
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Bank 3.0: Why Banking is No Longer Somewhere You Go, But Something You Do
This is an updated edition of Bank 3.0, from the author who addresses the disruptive forces threatening the banking world.
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Bank 2.0: How Customer Behaviour and Technology Will Change the Future of Financial Services
A comprehensive manual on the changes occurring in the banking world, with a focus on the three main disruptive forces which are dramatically changing the financial services industry.
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The Tipping Point: How Little Things Can Make a Big Difference
This is one of Gladwell’s best-known works. In it, Gladwell seeks to explain mysterious sociological changes – specifically, how it is possible for momentous, dramatic changes to happen seemingly overnight.