Reading List

Susan Cain explores the overlooked value of introverts, challenging societal norms that undervalue introverted qualities, and illustrates how they contribute profoundly to the world.

David J. Friedman introduces a systematic approach to creating an intentional, high-performance culture that drives organizational success.

The book is a detailed examination of how organizations and other structures — not only the people there — can learn and adapt to become better and more productive.

Laszlo Bock depicts Google’s corporate culture and explains how it is applicable to many other environments. He believes that people are fundamentally good and should be trusted.

In this follow up to Predictably Irrational, the author further explores the field of behavioral economics and psychology, and the surprising effects irrationality can have on our work and relationships.

Sorensen provides a behavioral psychology perspective on shopping and lessons for success in retail. He has spent 40 years working with retailers and consumer goods companies to develop his methodology.

This book is a guide to the latest in neuroscience and its multi-faceted applications in marketing, authored by a leading authority on neuromarketing research with extensive practical experience.

This book is a wonderful piece of literature showcasing and explaining the importance of accounting for human emotion during design, offering insightful guidance on the principles one must adhere to.

MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.

Author Thomas Lockwood along with various experts explore how the design and product development strategies of the modern world have changed and adapted to the new environment around us.

In this book, Robert Rossman and Matthew Duerden provide an excellent introduction to the principles of experience design, drawing on a variety of real life examples.

This book is written by and for marketing professionals. The authors divide the brain into three parts, and single out the ‘old brain’ as the most important part to target.

The authors apply their knowledge on the subject with their firsthand experience with gaming concepts to create a guide to gamification and its application within the business environment.

The author is a professor of behavioral economics and seeks to reveal the hidden forces that shape our decisions, including some of the reactive causes of the 2008 financial crisis.

At its core, a game is a structured learning environment in which we learn two things: new skills and new information. This book demonstrates the power of games.

Brian Burke’s book offers an excellent introduction to gamification and a very useful, albeit generic, guide to developing gamified solutions. Burke also seeks to dispel common misconceptions about gamification.

Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.

Emotional Branding: The New Paradigm for Connecting Brands to People is the culmination of Marc Gobé and his thoughts on how brands are defined by individual perception.