For the Win: How Game Thinking Can Revolutionize Your Business

DIAMOND
RATING
Senteo Rating 3.0
04/27/23
views 13358
comments0
Author:Kevin Werbach, Dan Hunter
04/27/23
views 13359
comments0
Author:Kevin Werbach, Dan Hunter
DIAMOND
RATING
Senteo Rating 3.0

For the Win: How Game Thinking Can Revolutionize Your Business
Kevin Werbach & Dan Hunter, Wharton Digital Press, 2012
Senteo’s Review information

“For the Win: How Game Thinking Can Revolutionize Your Business” is a departure from the standard guide to business strategy. The authors apply their knowledge on the subject with their firsthand experience with gaming concepts to create a guide to gamification and its application within the business environment. Gamification brings game elements into non-game contexts, introducing innovative ways to increase the variety and dynamic nature of business activities. The book clarifies the concept and introduces core questions that will determine whether gamification is appropriate for your business, each question focusing on one of the four major concepts – Motivation; Meaningful Choices; Structure; and Potential Conflicts.

Gamification is a fresh concept that has peaked in interest recently. The very concept of game thinking is innovating entire industries because it incorporates game theory with business strategies to create motivational tools within the workplace. This applies both internally and externally as companies are able to engage both their employees and customers, using the games to not only encourage behavior, but also to foster interest and loyalty. An example of this that we have tested is the Nike FuelBand which incorporates a point system to drive physical activity. The concept is one that has its niche within the industry and has potential for greater implementation.

This book is not a foolproof guide to revolutionizing business operations, nor does it provide a very encouraging view of gamification. Readers are continually reminded of the glaring failures that can stem from gamification, marring this compelling and interesting argument with continual red flags. The concept itself is intriguing, yet the book makes it clear that it is a very young concept that still needs to be researched and refined. While the book does help with understanding gamification and how it is applicable to business, there are no definitive steps for readers to take to implement the system in their own lives.

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In “For the Win”, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

“For the Win” reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

“For the Win” offers a variety of tools and concepts that the reader can adopt in their own business. The system itself requires trial-and-error to find the proper mix of techniques and ideas that best fit the business. As a guide, this is most applicable to management class individuals who oversee the implementation of new ideas in a business.

Senteo Subject Category
Senteo

The authors focus extensively on research with a more subtle reference to methodology and gamification tools. As a book, it begins with its emphasis on research and uses examples of different types of application to tie the book together. Reality is Broken would be an accompanying book to look into as well.

The best book reviews in your inbox!
Subscribe now and receive a special gift with your subscription.


    Leave a Reply

    For the Win: How Game Thinking Can Revolutionize Your Business
    Kevin Werbach & Dan Hunter, Wharton Digital Press, 2012
    Have you already read this book?
    Here, are people invited to rate the book?

    How useful was this post?

    Click on a star to rate it!

    Average rating / 5. Vote count:

    No votes so far! Be the first to rate this book.

    See content on this topic

    Why should companies put customers at the center of their business models? Michael Ruckman answers this question and more.
    Development cycles, customer-centric business models, corporate culture and other topics discussed with the local press during a trip to Kyrgyzstan and a workshop with Bai Tushum Bank in Bishkek.
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Start With Why: How Great Leaders Inspire Everyone To Take Action
    Simon Sinek explains that starting with ‘why’, having a strong driving motivation behind the work you do, can be the deciding factor between success and failure for a business venture.
    Senteo Rating
    Good to Great
    Senteo Rating
    Game On: Energize Your Business with Social Media Games
    Related Book Reviews & Education
    Dan Pink examines how companies can revamp their approach to motivating employees. This comes down to giving employees autonomy, mastery, and purpose, in lieu of traditional ‘carrot and stick’ approaches.
    The authors propose a five-stage process that links a company’s marketing, sales, product development and customer service departments to deliver top-quality products and a system for customer measurement and management.
    A comprehensive manual on the changes occurring in the banking world, with a focus on the three main disruptive forces which are dramatically changing the financial services industry.
    Roger Dooly unpacks the plethora of methods that marketers can use to reach the ‘locked’ minds of the consumers – the 95% of the brain that accounts for unconscious thought.