Innovation

Innovation
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The future of neobanks. Does fintech banking have a future? 
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
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Quiet: The Power of Introverts in a World That Can’t Stop Talking
Susan Cain explores the overlooked value of introverts, challenging societal norms that undervalue introverted qualities, and illustrates how they contribute profoundly to the world.
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Culture by Design: 8 simple steps to drive better individual and organizational performance
David J. Friedman introduces a systematic approach to creating an intentional, high-performance culture that drives organizational success.
The Fifth Discipline: The Art & Practice of The Learning Organization
The book is a detailed examination of how organizations and other structures — not only the people there — can learn and adapt to become better and more productive.
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The Fifth Discipline: The Art & Practice of The Learning Organization
The book is a detailed examination of how organizations and other structures — not only the people there — can learn and adapt to become better and more productive.
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Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
Laszlo Bock depicts Google’s corporate culture and explains how it is applicable to many other environments. He believes that people are fundamentally good and should be trusted.
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The Buying Brain: Secrets for Selling to the Subconscious Mind
This book is a guide to the latest in neuroscience and its multi-faceted applications in marketing, authored by a leading authority on neuromarketing research with extensive practical experience.
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The Upside of Irrationality
In this follow up to Predictably Irrational, the author further explores the field of behavioral economics and psychology, and the surprising effects irrationality can have on our work and relationships.
Inside The Mind of the Shopper: The Science of Retailing
Sorensen provides a behavioral psychology perspective on shopping and lessons for success in retail. He has spent 40 years working with retailers and consumer goods companies to develop his methodology.
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Inside The Mind of the Shopper: The Science of Retailing
Sorensen provides a behavioral psychology perspective on shopping and lessons for success in retail. He has spent 40 years working with retailers and consumer goods companies to develop his methodology.
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Emotional Branding
Emotional Branding: The New Paradigm for Connecting Brands to People is the culmination of Marc Gobé and his thoughts on how brands are defined by individual perception.
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Brainfluence
Roger Dooly unpacks the plethora of methods that marketers can use to reach the ‘locked’ minds of the consumers – the 95% of the brain that accounts for unconscious thought.
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Designing for Emotion
This book is a wonderful piece of literature showcasing and explaining the importance of accounting for human emotion during design, offering insightful guidance on the principles one must adhere to.