Game Theory

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Game Theory Emotional Intelligence Evolution of Business Models Game Theory General Business Leadership Transformation Customer Experience Customer-Centricity Design Innovation Organizational Behavior Change Managment Organizational Evolution Loyalty

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Thinking, Fast and Slow

Kahneman’s work is a seminal piece at the cross section of psychology and economics, laying out the basics of human decision making, explaining why we do what we do.

The Buying Brain: Secrets for Selling to the Subconscious Mind

This book is a guide to the latest in neuroscience and its multi-faceted applications in marketing, authored by a leading authority on neuromarketing research with extensive practical experience.

Gamify: How Gamification Motivates People to Do Extraordinary Things

Brian Burke’s book offers an excellent introduction to gamification and a very useful, albeit generic, guide to developing gamified solutions. Burke also seeks to dispel common misconceptions about gamification.

Game On: Energize Your Business with Social Media Games

Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.

Game On: Energize Your Business with Social Media Games

Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.

For the Win: How Game Thinking Can Revolutionize Your Business

The authors apply their knowledge on the subject with their firsthand experience with gaming concepts to create a guide to gamification and its application within the business environment.

Game Frame: Using Games as a Strategy for Success

At its core, a game is a structured learning environment in which we learn two things: new skills and new information. This book demonstrates the power of games.

Gamification by Design

With this book, Gabe Zinchermann returns to the gamification realm, this time with Christopher Cunningham, to elaborate on design strategy and tactics for businesses to integrate into their own strategies.

Game-Based Marketing

This book explores game-based marketing, discussing its implementation in various industries. Visiting the mashup of business and games, they pen a compelling introduction to the world of game-based marketing.

Game-Based Marketing

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.

Reality is Broken: Why Games Make Us Better and How They Can Change the World

Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.

Why We Buy: The Science of Shopping – Updated and Revised for the Internet, the Global Consumer, and Beyond

The author provides a behavioral psychology perspective on shopping and lessons for success in retail, including an updated section on the internet and the global consumer.