Designing for Emotion

DIAMOND
RATING
Senteo Rating 4.0
04/27/23
views 16238
comments0
Author:Aarron Walter
04/27/23
views 16239
comments0
Author:Aarron Walter
DIAMOND
RATING
Senteo Rating 4.0

Designing for Emotion
Aarron Walter, A Book apart 2011 Frist Edition, 2020 Second Edition
Senteo’s Review information

This book is a wonderful piece of literature showcasing and explaining the importance of accounting for human emotion during design. Walter offers wise and inspiring guidance for the principles of designing while considering the human behavioral element. He addresses the challenges that digital-age entrepreneurs face in this new ever-changing landscape. Walter is the VP of design publishing at InVision and has over 15 years of experience running product teams and teaching design to help companies enact best practices. He also founded the UX practice at Mailchimp and helped grow its user base from 10,000 to over 10 million.

Designing for Emotion is packed by Walter with engaging case studies which are grounded in human behavioral principles. The topics covered in the book address very real and pertinent subjects such as privacy, representation, and safety. In its entirety, Walter covers a very real and often overlooked aspect of product and experiential design – human emotion. People may view your offering with differing perspective depending on their emotions and how well your offering fits with their current frame of mind. Walter makes a convincing case for the need to focus more on consumer emotions, and develops his ideas using real-world examples and applications of his ideas in different contexts.

Walter admits that different perspectives and diversity come in many forms, and that incorporating everything is fundamentally important. It is easy to appreciate the in-depth and tangible case studies which Walter breaks down in this book, and he also does a wonderful job of keeping the reader engaged with his progression of thoughts. Finally, Walter’s concise writing style is quite a pleasure to read – compared to some other business books.

While Walter does a decent job explaining his line of thinking and providing some evidence and detail, it would have been nice to see a more in-depth analysis of the scientific-based elements of human behavior from which a lot of his applications are derived. Furthermore, while the concepts are very convincing through the use of case studies, a more analytical approach with performance metrics and benchmarks would definitely benefit this book.

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

*This amazon link and excerpt are for the first edition released in 2011. Our review is for the second edition released in 2020

This book is for anybody with an entrepreneurial spirit or mindset. It is a great resource to garner a deeper understanding of a somewhat intuitive topic, and an even better one to understand the application of those ideas in the real world through case studies and examples. This is a useful guide that will help build up the knowledge base of any aspiring or current entrepreneur or business leader.

The best book reviews in your inbox!
Subscribe now and receive a special gift with your subscription.


    Leave a Reply

    Designing for Emotion
    Aarron Walter, A Book apart 2011 Frist Edition, 2020 Second Edition
    Have you already read this book?
    Here, are people invited to rate the book?

    How useful was this post?

    Click on a star to rate it!

    Average rating / 5. Vote count:

    No votes so far! Be the first to rate this book.

    See content on this topic

    Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
    Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
    Voice On Demand Retail Podcast: Contacts, Experiences and Journeys: What customers really want
    Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
    Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Build a Tower, Build a Team
    Tom Wujec from Autodesk presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow.
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Senteo Rating
    Gamify: How Gamification Motivates People to Do Extraordinary Things
    Senteo Rating
    Thinking, Fast and Slow
    Related Book Reviews & Education
    This book looks at the customer-centric vs. product-centric organization from the perspective of an organizational design expert. The premise is that the firm must be organized around the customer.
    In their follow-up to such seminal works as The Experience Economy (see Senteo review), Gilmore and Pine focus on the challenge of how to get and keep profitable customers.
    Author Dan Pink tackles the topic of sales from an analytical standpoint, arguing that all people, not matter what profession they are in, deal in the field of sales.
    Adam Grant sees the give and take mentality as a defining aspect of how we think. He outlines interpersonal interaction via three avenues: taking, matching, and giving.