Customer-Centricity

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Senteo at the “Finance trends – FinTech and banks, anti-fraud, popularization of Islamic banking” conference

Senteo's insights on banking trends highlighted at the 'Finance trends – FinTech and banks, anti-fraud, popularization of Islamic banking' conference.

Customer Lifecycle: Approaches and Best Practice for Pre-boarding and Onboarding Customers

The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.

The Customer Lifecycle: Five Relationship Management Tools

In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life

Brenner underscores the influential role of empathy in business, proposing that kindness not only fosters increased profits but also contributes to a more fulfilling professional life.

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life

Brenner underscores the influential role of empathy in business, proposing that kindness not only fosters increased profits but also contributes to a more fulfilling professional life.

Winning Behavior: What the Smartest, Most Successful Companies Do Differently

In this book, co-authors Terry R. Bacon and David G. Pugh explore how exceptional companies use the principles of behavioral strategy to exceed expectations and outperform competitors.

What is Relationship-Centricity?

This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with

Inside The Mind of the Shopper: The Science of Retailing

Sorensen provides a behavioral psychology perspective on shopping and lessons for success in retail. He has spent 40 years working with retailers and consumer goods companies to develop his methodology.

The Buying Brain: Secrets for Selling to the Subconscious Mind

This book is a guide to the latest in neuroscience and its multi-faceted applications in marketing, authored by a leading authority on neuromarketing research with extensive practical experience.

The Buying Brain: Secrets for Selling to the Subconscious Mind

This book is a guide to the latest in neuroscience and its multi-faceted applications in marketing, authored by a leading authority on neuromarketing research with extensive practical experience.

Ends

MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Author Thomas Lockwood along with various experts explore how the design and product development strategies of the modern world have changed and adapted to the new environment around us.

Designing Experiences

In this book, Robert Rossman and Matthew Duerden provide an excellent introduction to the principles of experience design, drawing on a variety of real life examples.