Customer-Centricity

What should businesses do (and not do) in times of uncertainty, and how should they embrace the changes to their business models as a result of this pandemic? Why is a "bias for the new" so important coming out of this crisis, and what are the reasons many agile transitions have failed? Michael Ruckman and Marcus Guest continue their discussion on the effects of the pandemic on business.

Are you focusing on the right things in this crisis? William Demming, on coming out of a crisis, said, "Better to do the right things badly than to do the wrong things well." If you do the right things poorly, you can always get better. But if you are doing the wrong things, you may completely miss the the opportunity to create value for clients in the post crisis reality.

What about strategy in a time of crisis? Is it even possible to have a strategy, or should we just focus on the next step? Michael Ruckman and Marcus Guest continue their discussion on the effects of Coronavirus on business and leadership.

Are you using game theory to keep your team engaged? How are people motivated while working remotely and what is the effect of game dynamics and game theory in the workplace? Michael Ruckman and Marcus Guest touch on new topics in this module.

Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.

Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!