Copy Link
E-mail
LinkedIn
Facebook
Telegram
WhatsApp
Latest Updates
See All
Sort by:
This book seeks to provide a framework for a successful loyalty strategy in any company. The author starts out with some definitions of loyalty, defining the “loyalty cycle’s ” five steps: identify customers, track spending, motivate behavior, reward performance, and measure results.
Ireland aims to translate “customer experience” and what she calls “target experience requirements” into actions that deliver better financial returns, to underscore the importance of customer perceptions for financial performance.
This book is in dissertation form and seeks to investigate how service delivery practices result in high Net Promoter Scores (NPS). Over 930 surveys containing traditional customer satisfaction and NPS questions were collected from GE Healthcare Practice Solutions customers as they implemented the Practice Management and Electronic Medical Record software products over a 20 month period.
This book is in dissertation form and seeks to investigate how service delivery practices result in high Net Promoter Scores (NPS). Over 930 surveys containing traditional customer satisfaction and NPS questions were collected from GE Healthcare Practice Solutions customers as they implemented the Practice Management and Electronic Medical Record software products over a 20 month period.
This is a light, easy reading introduction to the changes going on in the banking industry from a consulting perspective. The book looks at the industry in three sections or from three perspectives.
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
A guide to marketing in the digital age, focusing on how to build a marketing strategy in a world where consumers are constantly bombarded with communications and have learned to tune out the ad-saturation which has engulfed consumers over the last two decades.
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
A guide to marketing in the digital age, focusing on how to build a marketing strategy in a world where consumers are constantly bombarded with communications and have learned to tune out the ad-saturation which has engulfed consumers over the last two decades.
This book identifies how companies earn the respect and loyalty of their customers. There is a connection between emotions and behaviors, meaning that customers feel strongly about businesses that recognize them.
Go Back