Design

Design
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Made to Stick: Why Some Ideas Survive and Others Die
The authors explore the idea of “stickiness” which was popularized by Malcolm Gladwell. The main aim of the book is to explain what makes an idea or concept interesting.
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
Brand Sense starts with the premise that we are all intimately familiar with our senses, but it is only when one of them is missing that we realize how important they are. In most cases, the advertising community communicates almost exclusively in visual and/or auditory terms, neglecting the other three senses.
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Buyology: Truth and Lies About Why We Buy
The author’s methodology is underpinned by a three-year, seven million dollar neuromarketing study which investigates the subliminal effects of advertising, brands or products on some 2,000 volunteers from around the world.
The Storytelling Animal: How Stories Make Us Human
Jonathan Gottschall is an American scholar and literary critic. Weaving together elements of neuroscience, biology, and psychology, Gottschall argues that storytelling and make-believe are central to the human experience.
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The Storytelling Animal: How Stories Make Us Human
Jonathan Gottschall is an American scholar and literary critic. Weaving together elements of neuroscience, biology, and psychology, Gottschall argues that storytelling and make-believe are central to the human experience.
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Brand Harmony
This book argues that the term “brand” does not simply refer to the message conveyed to customers. Rather, it is a comprehensive package that the customer perceives about a product.
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Marketing Metaphoria
Gerald Zaltman returns to Senteo’s Recommended Reading page. His new book centers around the topic of “deep metaphors,” lenses that unconsciously shape the way we think and perceive the world.
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What You Do Is Who You Are: How to Create Your Business Culture
In this book, author Ben Horowitz takes a unique approach to exploring how cultures are develop and how leader’s decisions and environmental circumstances help to build successful cultures.
Results Rule!: Build a Culture That Blows the Competition Away by Randy Pennington
Corporate culture is the main source of competitive advantage. Rather than chasing trends, emphasis should be placed on creating a culture that will foster growth and success.
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Senteo Rating
Results Rule!: Build a Culture That Blows the Competition Away by Randy Pennington
Corporate culture is the main source of competitive advantage. Rather than chasing trends, emphasis should be placed on creating a culture that will foster growth and success.
Senteo Rating
The Leadership Pipeline: How to Build the Leadership-Powered Company
The authors provide a roadmap for current leaders on how to successfully build a nurturing culture and environment allowing for employee development and learning between each leadership stage.
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Find Your Why
Sinek’s book is intended as a follow up to Start With Why, aimed specifically at helping people to find their own source of intrinsic motivation.
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The Infinite Game
Sinek explores a concept of game theory, arguing that how a leader plays the game within which they exist is paramount to the success of whatever they are working towards.