General Business

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The Experience Effect: Engage Your Customers With a Consistent and Memorable Brand Experience
Jim Joseph, author of The Experience Effect, offers a guide for brand building and is intended for marketers, proposing a 6-step approach.
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To Sell Is Human: The Surprising Truth About Moving Others
Author Dan Pink tackles the topic of sales from an analytical standpoint, arguing that all people, not matter what profession they are in, deal in the field of sales.
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
Brand Sense starts with the premise that we are all intimately familiar with our senses, but it is only when one of them is missing that we realize how important they are. In most cases, the advertising community communicates almost exclusively in visual and/or auditory terms, neglecting the other three senses.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Rather than “wowing” the customer, Dixon and his colleagues at CEB suggest that businesses simply deliver on the products and services they provide, but in such a manner that it is effortless for the customer.
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Rather than “wowing” the customer, Dixon and his colleagues at CEB suggest that businesses simply deliver on the products and services they provide, but in such a manner that it is effortless for the customer.
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How Customers Think: Essential Insights Into the Mind of the Market
In How Customers Think, the author begins with the premise that 80 percent of new offerings fail mainly because market research measures fail to adequately identify what customers want, since 95 percent of customer thinking happens in our unconscious.
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Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers
In Customer Experience Management, the author expands on his previous seminal work (Experience Marketing) to provide a more practical framework for designing and improving on the customer experience.
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Rules For Revolutionaries
Kawasaki conveys the facts around building a business founded on principles of success. As former Chief Evangelist of Apple, he brings to the table his expertise and skill in winning over consumers.
The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists
Hyken argues that if any business wants to have loyal customers, they must start with loyal employees. Hyken introduces 5 ‘Cults’ that must be implemented to make customers into evangelists.
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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists
Hyken argues that if any business wants to have loyal customers, they must start with loyal employees. Hyken introduces 5 ‘Cults’ that must be implemented to make customers into evangelists.
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Peak: How Great Companies Get Their Mojo from Maslow
Chip breaks down Maslow’s well-known hierarchy, only to recreate it using a business focus and emphasis on three primary players: employees, customers, and investors. Peak is the result.
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The New Rules of Marketing and PR
Instead of affixing focus on traditional outlets such as radio and television, Scott places heavy emphasis on the internet and presenting the business through virtual outlets.
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Thesis: Net Promoter Scores vs. Customer Satisfaction – A Comparative Study of Service Delivery Methods and NPS
This book is in dissertation form and seeks to investigate how service delivery practices result in high Net Promoter Scores (NPS). Over 930 surveys containing traditional customer satisfaction and NPS questions were collected from GE Healthcare Practice Solutions customers as they implemented the Practice Management and Electronic Medical Record software products over a 20 month period.