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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships

A guide to marketing in the digital age, focusing on how to build a marketing strategy in a world where consumers are constantly bombarded with communications and have learned to tune out the ad-saturation which has engulfed consumers over the last two decades.

The Shallows: What the Internet Is Doing to Our Brains

Nicholas Carr, author of The Shallows, explores how the human mind has been turned malleable, molded by the mental tools and technologies that have been developed over the centuries.

Marketing Metaphoria

Gerald Zaltman returns to Senteo’s Recommended Reading page. His new book centers around the topic of “deep metaphors,” lenses that unconsciously shape the way we think and perceive the world.

The Storytelling Animal: How Stories Make Us Human

Jonathan Gottschall is an American scholar and literary critic. Weaving together elements of neuroscience, biology, and psychology, Gottschall argues that storytelling and make-believe are central to the human experience.

The Storytelling Animal: How Stories Make Us Human

Leading For Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness

An entertaining and quick read on and by Ray Davis and what his ingredients were for a transformation of Umpqua Bank and creating a culture for success.

The New Science of Retailing

The book recommends putting people first when making business decisions and making decisions that are companywide so that all employees are in alignment when it comes to new policies.

I love you more than my dog: five decisions that drive extreme customer loyalty in good times and bad

This book identifies how companies earn the respect and loyalty of their customers. There is a connection between emotions and behaviors, meaning that customers feel strongly about businesses that recognize them.

Give and Take: A Revolutionary Approach to Success

Adam Grant sees the give and take mentality as a defining aspect of how we think. He outlines interpersonal interaction via three avenues: taking, matching, and giving.

Give and Take: A Revolutionary Approach to Success

Adam Grant sees the give and take mentality as a defining aspect of how we think. He outlines interpersonal interaction via three avenues: taking, matching, and giving.

It’s All About Work. Organizing Your Company To Get Work Done

Joseph Pine and James Gilmore’s all-time classic is a must read book for anyone interested in the Experience Economy, how it works, and how it adds value.

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

This book is an action-oriented handbook on how create customer loyalty and change the way your company operates. It is an easy read, full of useful ideas rather than theory.

Brand Harmony

This book argues that the term “brand” does not simply refer to the message conveyed to customers. Rather, it is a comprehensive package that the customer perceives about a product.