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Emotional Intelligence: Why It Can Matter More Than IQ

Daniel Goleman goes into detail providing an extensive theory and explanation of human behavior, emotional intelligence and how to interpret emotions, identifying the five major components of emotional intelligence.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

The author is a professor of behavioral economics and seeks to reveal the hidden forces that shape our decisions, including some of the reactive causes of the 2008 financial crisis.

Emotional Intelligence 2.0

In the book Emotional Intelligence 2.0, authors Travis Bradberry & Jean Greaves explore the well-known topic of emotional intelligence (EQ) and its vital role in people’s success.

The Experience-Centric Organization- How to Win Through Customer Experience

In the book The Experience-Centric Organization: How to Win Through Customer Experience, author Simon Clatworthy provides an in-depth guide of the organizational evolution of experience-centric business models.

The Experience-Centric Organization- How to Win Through Customer Experience

Game-Based Marketing

This book explores game-based marketing, discussing its implementation in various industries. Visiting the mashup of business and games, they pen a compelling introduction to the world of game-based marketing.

CRM at the Speed of Light: Social CRM Strategies, Tools and Techniques for Engaging Your Customers (Fourth Edition)

In CRM at the Speed of Light, the author seeks to address all the changes that have occurred since the previous edition as a result of technology and social media.

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.

Call of the Mall

Call of the Mall focuses the concepts found in Paco’s book, Why We Buy, and applies them to the realm of shopping malls, taking in the customer’s perspective.

Call of the Mall

Call of the Mall focuses the concepts found in Paco’s book, Why We Buy, and applies them to the realm of shopping malls, taking in the customer’s perspective.

Reality is Broken: Why Games Make Us Better and How They Can Change the World

Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.

Answering the Ultimate Question: How Net Promoter Can Transform Your Business

This book provides a good follow-up to The Ultimate Question (Reichheld, 2006) for better understanding how to apply the NPS (Net Promoter Score) discipline in practice.

Authenticity: What Consumers Really Want

In their follow-up to such seminal works as The Experience Economy (see Senteo review), Gilmore and Pine focus on the challenge of how to get and keep profitable customers.