Creating value by becoming a relationship centre organization (Module 12 of 14)
Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.
Focus on what matters (Module 13 of 14 )
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Closing (Module 14 of 14)
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
Customer-Centricity in B2B Businesses
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
How to Choose KPIs for Employees to Be More Customer-Centric?
What KPIs will keep employees focused both on sales AND on the quality of customer relationships? Michael explains a how performance measurement and motivation programs must evolve in customer-centric business models.
Interview for Mediametrics
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.