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Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
What KPIs will keep employees focused both on sales AND on the quality of customer relationships? Michael explains a how performance measurement and motivation programs must evolve in customer-centric business models.
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.