Relationship Management

Banking for Tomorrow (Fun Edition)
Nikoil Bank has been a great client, and is making great improvements in their banking business model. Sure to be a competitive new offering in Azerbaijan!
Interview for Mediametrics
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.
Explanation of True Loyalty
In this short video, Michael Ruckman talks about ‘true loyalty’ and explains how it is different from other forms of relationships customers have with their various providers.
In this short video, Michael Ruckman talks about relationship-centricity, explaining the term and its role in business.
Michael Ruckman is Speaking about Relationship Centricity
In this short video, Michael Ruckman talks about relationship-centricity, explaining the term and its role in business.
Michael Ruckman is Speaking about Customer Retention & Loyalty
This short video explains the difference between retention and loyalty, what sort of behaviors each of them incentivizes, and the emotional and rational components of each.