Michael Ruckman is Speaking about Relationship Centricity

In this short video, Michael Ruckman talks about relationship-centricity, explaining the term and its role in business.

04/27/23
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    Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
    In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.
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