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10 New Book Reviews for the Senteo Recommending Reading for Customer Experience, Customer Relationship Management, and Loyalty Topics
Previously, Michael Ruckman and his team have posted 50 book reviews on the topics of customer experience, customer relationship management and loyalty.
New Book Reviews
- The Upside of Irrationality
- The Culture Code: An Ingenious Way to Understand Why People
- Around the World Live and Buy as They Do
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Managing Customers Through Economic Cycles
- Brand Sense: Sensory Secrets Behind the Stuff We Buy
- Bank 3.0: Why Banking is No Longer Somewhere You Go, But Something You Do
- Inside The Mind of the Shopper: The Science of Retailing
- The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
- Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
- The Thank You Economy
Book Review Ratings
Each book review is rated according to the Senteo Diamond Rating from One Diamond to five Diamonds. The factors used in the rating include structure, clarity and quality of content. And each book review will show the type of content in the book as well as the main focus of the book, whether it is research, tactical application, measurement or quality control.
Popular content
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.
Last News
The global shift towards digital innovation and technology has prompted Kazakh banks to migrate online, forcing them to focus on customer experience to secure a strong position in the market.
On May 28, Ksenia Konstantinova, Senteo's Director for Central Asia and the Middle East, spoke at an international conference at the Management Development Institute on Singapore in Tashkent (MDIS Tashkent).
The main results, excerpts and conclusions in the presentation format on the results of the three-year research of the Customer Experience Index (CEI) in the banking sector of Uzbekistan and other Central Asian countries conducted by Senteo in collaboration with the Marketing Association of Uzbekistan.
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