Michael Ruckman Coaches UNLV Team to Top Finish in National Sales Competition

In the fall semester of 2025, Michael Ruckman, Founder, President & CEO of Senteo, was invited to serve as a faculty advisor and coach for the UNLV student team participating in a national sales competition.

This marked the first time UNLV was invited to compete in the national event. Under Michael’s leadership, coaching, and mentorship, the team achieved an impressive third-place ranking among finalists from ten leading universities across the United States.

Professor of Business Brent Hathaway shared the following comments:

“Michael served as the Faculty Advisor for our sales competition team this fall. We were invited to participate for the first time in this national competition against top universities in the country. Our team of four students performed extremely well with Michael coaching and mentoring them along the way. I am so proud of our students, their personal success, and by default building UNLV’s reputation, and am grateful to Michael for his investment in the next generation of business leaders.”