Online Course
Understanding Customer Touch Points

This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels including approaches for customer feedback, quality management, and migration.

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10 chapters 10 chapters
Duration: 1h 45m Duration: 1h 45m
Estimated time to complete: 6h Estimated time to complete: 6h
3 month-access to the course 3 month-access to the course
Personalized feedback on exercises and final exam Personalized feedback on exercises and final exam
Direct contact with faculty Direct contact with faculty
Quizzes, exercises, and relevant case studies to ensure your comprehension Quizzes, exercises, and relevant case studies to ensure your comprehension
Practical exercises and final exam to be graded by the course faculty Practical exercises and final exam to be graded by the course faculty
Course certificate at course completion Course certificate at course completion
What Will You Learn?
Senteo

You will acquire a deep understanding of customer touch points and the principles of creating positive customer experiences.

Senteo

Learn how to apply this knowledge to design practical solutions that meet customer needs and preferences, and develop customer loyalty through positive customer contacts.

Senteo

Understand how to use data, experiential realms, theming, and analytics to optimize customer contacts at the distribution level.

Senteo

Understand how to measure the effectiveness of customer contacts.

Who’s this Course for?
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All customer experience professionals wishing to increase the value and to develop long-term mutually beneficial relationships with their customers

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Any business that is looking for differentiation from competitors while being able to keep a price premium

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Top and middle management wishing to design, build, measure, and manage experiential and transformational businesses

Understanding Customer Touch Points

The content in this course is applicable to any industry: retail and shopping centers, banking, hospitality, pharmaceutical, etc.

Education Journey
Chapter 1

Introduction to Customer Touch Points

Chapter 2

The Value of Customer Contacts (Exercise)

Chapter 3

Types of Customer Contacts & Customer Touch Points

Chapter 4

Standardizing Customer Contacts & Building Customizable Contact Models

Chapter 5

Using Experiential Realms & Theming to Enhance Customer Environments

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Understanding Customer Touch Points
10 chapters 10 chapters
Duration: 1h 45mDuration: 1h 45m
Estimated time to complete: 6h Estimated time to complete: 6h
3 month-access to the course 3 month-access to the course
Personalized feedback on exercises and final examPersonalized feedback on exercises and final exam
Direct contact with faculty Direct contact with faculty
Quizzes, exercises, and relevant case studies to ensure your comprehensionQuizzes, exercises, and relevant case studies to ensure your comprehension
Practical exercises and final exam to be graded by the course facultyPractical exercises and final exam to be graded by the course faculty
Course certificate at course completion Course certificate at course completion
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Answering your questions
There are three requirements that need to be met in order to achieve your certificate of achievement:
- Complete all the course videos
- Obtain at least 50% passing rate in all quizzes
- Obtain at least 50% passing rate in the 3 practical exercises and in the final exam
Yes, you can take the quizzes, exercises, and final exam an unlimited number of times to practice and improve your skills.
You have 3 months to access this course. If exceptionally you need more time, you can write your request to education@senteo.net
Your instructor and the course faculty are glad to see your progress and are here to support you in any possible way. Send us an e-mail to education@senteo.net
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