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Experiential Innovation for Bankers – Join the Webinar by Michael Ruckman on January 17th
See the latest presentation on Experiential Innovation for Bankers from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th at 13:00 EST
If customer experience is about making each individual contact with the bank pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship and how can banks build true loyalty in mutually beneficial relationships that move beyond simple bank-customer interactions?
In this webinar we will focus on:
- The shift from individual experiences (contacts) to a meaningful relationship
- The difference between retention (removing reasons why your customers might leave) and loyalty (creating reasons for customers to stay)
- What is the difference between creating an experience at a point of contact and creating an experience in the overall relationship with a customer?
- What is required to help your customers understand the benefit of consolidating their financial life in one bank?
In this fast-paced and engaging presentation, Michael Ruckman will outline the framework for Experiential Innovation in the banking industry including comments on how to design, build, measure, and manage an experiential banking business. His experience in retail and SME bank transformations from clients in over 30 countries adds to the examples and stories that are included in his presentation.
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