New Webinar August 27, 2013: Understanding & Managing Customer Relationships for Banks & Credit Unions

New Webinar August 27, 2013: Understanding & Managing Customer Relationships for Banks & Credit Unions
08/15/13
08/15/13
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On Tuesday, August 27, 2013, Michael Ruckman Presents: Understanding and Managing Customer Relationships for Banks and Credit Unions

This BankersHub webinar is for business managers as well as CRM project managers and all others that would benefit from insight on how banks can better manage customer relationships. This is not a technology presentation, but, rather, an exploration of how banks must change their understanding of customers to improve the quality of relationships.

Participants in this webinar will explore the following topics and more:

  • The evolution of banking business models from Product-Centric to Customer-Centric to Relationship-Centric.
  • The difference between understanding historic customer behavior and understanding customer aspirations.
  • The difference between selling products, selling solutions, and selling relationships.
  • The banking business model of the future – Relationship-Centric Banking
  • The necessary transformation to processes, product offerings, management models, performance measures, and organizational culture.

Event Details

August 27, 2013, 12:00 – 1:00pm Eastern

Education Credits

1.0 CPE credits

Price

$249* Live + Playback

*price includes unlimited access to playback

08/15/13

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