News & Events

Over the past decade, few banks have seen the rewards promised despite significant investments in CRM systems. A 2009 study by Forrester Research indicated that 47% of CRM project implementations in the U.S. fail in their initial attempt.

We are happy to announce 15 new book reviews to our Recommended Reading List for Customer Experience, Customer Relationship Management and Loyalty topics. Launched in March 2013, this new addition adds up to a total of 90 book reviews, and we hope to reach over 100 reviews by the end of the year.

No industry has more commoditized itself over the past three decades than banking. Banks pushed people out of branches to use automatic teller machines in order to reduce personnel costs.

As you know, Senteo is committed to providing research and thought leadership in the areas of Customer Experience, Customer Relationships, and Loyalty. 

On Tuesday, August 27, 2013, Michael Ruckman Presents: Understanding and Managing Customer Relationships for Banks and Credit Unions.

Recently, Michael Ruckman accepted a position on the Board of Directors of the Andson Foundation.

Based on your feedback, we recently added the “sort” capability in the Recommended Reading, Article, and Video sections of the Community to allow you to easily navigate our content.

BAI recently published a new article written by Michael Ruckman entitled Putting Transformation First for CRM.

Previously, Michael Ruckman and his team have posted 50 book reviews on the topics of customer experience, customer relationship management and loyalty.

Michael Ruckman spoke at the recent Windy City Summit held in Chicago this past 8th thru 10th 2013. Speaking on the topic of Relationship – Centric Banking, Michael addressed the hundreds of North American bankers that attended the conference to share treasury and finance ideas, concepts and techniques.