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Experiential Innovation creates new sources of value for customer by using tactics of emotional engagement and customer journey management to guide customers to desired outcomes.
On September 23rd Michael Ruckman presented for Skolkovo Business School in the first "physical world" lecture since March 13th.
In this new series Michael Ruckman and John Berry CEO of EFMA (European Financial & Marketing Association) are discussing the banking industry and customer-centric business models.
Great news for those who love our content! We will be posting some video modules from our Zoom Course «Leadership in the Digital Age».
Great news for those who love our content! We will be posting some video modules from our Zoom Course «Leadership in the Digital Age».
On July 1st, together with partner Exposystems, Michael Ruckman presented a webinar for professionals managing or interested in digital transformation.
In this series we are speaking with Dr. Mark Tribbitt, Professor of Strategy at the Pepperdyne, Graziadio Business School. Mark has a Ph.D. in Strategic Managment, a Masters Degree in Business Administration and a Bachelors Degree in Finance.
On June 23rd, together with the Moscow Department of Entrepreneurship & Innovation, Michael Ruckman held a webinar for business owners.
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    On June 17, with partner company Center-Game, Alexey Veretenov and Michael Ruckman held a webinar for HR specialists.
    In this series we are  speaking with Aleksey Marey the former CEO of Alfa Bank Russia.
    At this time we have the joy of speaking with Stuart Lawson - the former head of HSBC in Russia and a person who spent the better part of 25 years as a crisis manager for Citibank.
    On May 20, Michael Ruckman gave the keynote presentation at the online conference "Digital Mindset: People at the Heart of Head of Digital Transformation".