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Senteo Launches New Recommended Book / Reading List for Customer Experience, Customer Relationship Management and Loyalty Topics
As a company dedicated to helping banks and retailers to enhance the quality of their relationships with customers through meaningful experiences, the executives of Senteo have read many books, research reports, articles and blogs on the topics of Customer Experience, Customer Relationship Management, and Loyalty. In fact, there are thousands of books covering different aspects of the subjects such as explaining theory, proving viability, sharing case studies, providing guidance, and more. By sharing its recommended reading list, Senteo is hoping to provide guidance to the reader when selecting the type of content that brings the most value.
Each book review is rated according to the Senteo Diamond Rating from One Diamond to five Diamonds. The factors used in the rating include structure, clarity and quality of content. In addition, each book review includes the following sections:
- Key Methodology Elements
- What we Liked
- What we Didn’t Like
- Amazon Book Description
- Main Uses and/or Applications
Finally, each book review will show the type of content in the book as well as the main focus of the book, whether it is research, tactical application, measurement or quality control.
Whatever, your industry or needs, we hope you find the book reviews insightful. Enjoy your reading, and please share your comments and opinions as they help us to improve the book review section as well as the overall Senteo Community . We are always adding new books to this book review section, so please check back frequently to find new reviews and ratings on the books that can add value to your business.
Popular content
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.
Last News
The global shift towards digital innovation and technology has prompted Kazakh banks to migrate online, forcing them to focus on customer experience to secure a strong position in the market.
On May 28, Ksenia Konstantinova, Senteo's Director for Central Asia and the Middle East, spoke at an international conference at the Management Development Institute on Singapore in Tashkent (MDIS Tashkent).
The main results, excerpts and conclusions in the presentation format on the results of the three-year research of the Customer Experience Index (CEI) in the banking sector of Uzbekistan and other Central Asian countries conducted by Senteo in collaboration with the Marketing Association of Uzbekistan.
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