Corporate Culture

Why hasn’t Russia become more powerful from the commercial perspective? What is the power of this country? People are extremely well educated and resourceful here. How do they behave in crisis situation? Michael Ruckman and Marcus Guest share their ideas with public.

Michael Ruckman and Marcus Guest discuss of the idea of Mission - Command. Set a direction for your organization over the next couple of weeks and make sure everyone understands their role. That gives everyone something to focus on, and the Leader then has time to focus on the next steps after that.

Michael Ruckman and Marcus Guest continue their discussion about the current changes. So, what should a leader actually do? Create the mission. Then, cross the river by feeling the stones. One step at a time as the horizon becomes more clear. Trying to build bridges while the other side is not visible will only lead to more frustration.

Is Amazon truly customer-obsessed? Or, are they just pushing more products to their customers without understanding what customers are actually trying to achieve? What should retailers be doing differently if they want to be truly customer-centric. Michael and Marcus discuss.

What should businesses do (and not do) in times of uncertainty, and how should they embrace the changes to their business models as a result of this pandemic? Why is a "bias for the new" so important coming out of this crisis, and what are the reasons many agile transitions have failed? Michael Ruckman and Marcus Guest continue their discussion on the effects of the pandemic on business.

Are you focusing on the right things in this crisis? William Demming, on coming out of a crisis, said, "Better to do the right things badly than to do the wrong things well." If you do the right things poorly, you can always get better. But if you are doing the wrong things, you may completely miss the the opportunity to create value for clients in the post crisis reality.

Does authority make a great leader? Absolutely not ! Great leaders are those that are able to inspire and engage people in a particular movement and then guide them to the goal as needed. Michael Ruckman and Marcus Guest continue their discussion on the effects of Coronavirus on business.

Are you using game theory to keep your team engaged? How are people motivated while working remotely and what is the effect of game dynamics and game theory in the workplace? Michael Ruckman and Marcus Guest touch on new topics in this module.

Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.