Corporate Culture

Corporate Culture
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Start With Why: How Great Leaders Inspire Everyone To Take Action
Start With Why: How Great Leaders Inspire Everyone To Take Action
Simon Sinek explains that starting with ‘why’, having a strong driving motivation behind the work you do, can be the deciding factor between success and failure for a business venture.
Open Innovations 2020
Open Innovations 2020
In this quick video, Michael Ruckman explains how Customer Journeys create value for customers, rather than simply moving them from one contact to the next.
#1. Introduction to The Progression of Economic Value
#1. Introduction to The Progression of Economic Value
In July, we were asked to do a webinar for MBA students in the Stockholm School of Economics, and we decided to publish five parts of the webinar over the next couple of weeks. Enjoy the first module and look for more every couple of days.
#2. Understanding Experiential Innovation
#2. Understanding Experiential Innovation
If Product & Channel innovation is "What I get," then Experiential Innovation is "What it Means to Me." This is the difference between what is purchased, and the effect or value that it actually creates for the customer. Quite a simple concept, but it means so much in the transition from product-centric to customer-centric business models.
#2. Understanding Experiential Innovation
#2. Understanding Experiential Innovation
If Product & Channel innovation is "What I get," then Experiential Innovation is "What it Means to Me." This is the difference between what is purchased, and the effect or value that it actually creates for the customer. Quite a simple concept, but it means so much in the transition from product-centric to customer-centric business models.
#3. Using data, social context & game theory to engage customers & influence behavior
#3. Using data, social context & game theory to engage customers & influence behavior
Customer Journeys are a great start, but what if we can influence behavior so that customers can reach their goals faster and more efficiently. Understanding a bit about human behavior and using tools to influence better behavior in customer journeys represents a new area of value creation - helping customers to be successful at realizing goals.
#4. Introduction to Customer Journeys
#4. Introduction to Customer Journeys
Customers are much more excited with the outcome than they are with product functionality. Using customer journeys to guide customers to their desired outcome is a great way to add value and build loyal customer relationships.
#5. Basics of Relationship Centricity
#5. Basics of Relationship Centricity
No one argues that customer relationships are important, but often the overall context of how relationships are developed and managed lacks structure and detail. This overview of relationship-centricity provides the basic context for further exploration on the topic.
Why Good Leaders Make You Feel Safe – Simon Sinek
What makes a great leader? Simon Sinek suggests, it’s someone who makes their employees feel secure, drawing them into a circle of trust. But this comes with a big responsibility.
Why Good Leaders Make You Feel Safe – Simon Sinek
Why Good Leaders Make You Feel Safe – Simon Sinek
Why Good Leaders Make You Feel Safe – Simon Sinek
What makes a great leader? Simon Sinek suggests, it’s someone who makes their employees feel secure, drawing them into a circle of trust. But this comes with a big responsibility.
The Infinite Game
The Infinite Game
Renowned author and speaker Simon Sinek explains the importance of cultivating a long term ‘cause’ for your organization, and why such organizations tend to outperform organizations with only short-term aims.
The Happiness Advantage: Linking Positive Brains to Performance
The Happiness Advantage: Linking Positive Brains to Performance
Shawn Achor argues that if we study the positive outliers, we can learn how not only to bring people up to the average, but to move the entire average up.
Drive: The Surprising Truth About What Motivates Us
Drive: The Surprising Truth About What Motivates Us
This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.