General Business

Authority and Leadership (Module 10 of 14)
Does authority make a great leader? Absolutely not ! Great leaders are those that are able to inspire and engage people in a particular movement and then guide them to the goal as needed. Michael Ruckman and Marcus Guest continue their discussion on the effects of Coronavirus on business.
Engaging people – lessons from gamification (Module 11 of 14)
Are you using game theory to keep your team engaged? How are people motivated while working remotely and what is the effect of game dynamics and game theory in the workplace? Michael Ruckman and Marcus Guest touch on new topics in this module.
Creating value by becoming a relationship centre organization (Module 12 of 14)
Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.
Focus on what matters (Module 13 of 14 )
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Focus on what matters (Module 13 of 14 )
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Closing (Module 14 of 14)
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
The Difference between UJM, CJM & LJM
When most people think of Customer Journeys, they are actually thinking of User Journeys. In this 5-minute video, Michael Ruckman explains the difference between UJM, CJM and LJM.
Customer-Centricity in B2B Businesses
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
In this short video, Michael Ruckman explains why each stage of business evolution must build on the skills and competencies developed at the previous level.
Is It Possible to Become a Client-Centric Business Right Away?
In this short video, Michael Ruckman explains why each stage of business evolution must build on the skills and competencies developed at the previous level.
What is the Difference between Ecosystem & Marketplace?
The interview with Michael Ruckman from the Customer Experience Forum. Michael talks about trends in business, changing business models, and the difference between marketplaces and ecosystems.
How Business Models in Russia are Changing
In this interview, Michael Ruckman discusses some of the major changes to business models in Russia, including the importance of subscriptions as a relationship-based business model.
What is Relationship-Centricity?
This short video explains what relationship-centricity is and how it is different from customer-centricity.