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Flow: The Psychology of Optimal Experience

Mihaly Csikszentmihaly explores his concept of ‘flow’: a state of consciousness characterised by complete immersion during which the ego, with its vanity and insecurity, is completely absent.

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards is written by Colin Bryar and Bill Carr, two veteran Amazon executives. The pair share insights into Amazon’s internal methodology and culture, especially the eponymous ‘Working Backwards’ approach.

Game Frame: Using Games as a Strategy for Success

At its core, a game is a structured learning environment in which we learn two things: new skills and new information. This book demonstrates the power of games.

Designing Experiences

In this book, Robert Rossman and Matthew Duerden provide an excellent introduction to the principles of experience design, drawing on a variety of real life examples.

Designing Experiences

In this book, Robert Rossman and Matthew Duerden provide an excellent introduction to the principles of experience design, drawing on a variety of real life examples.

The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community

A study of “the Third Place” – a community enhancing place – where we spend significant amounts of time, and which is an important complement to work and domestic lives.

Gamify: How Gamification Motivates People to Do Extraordinary Things

Brian Burke’s book offers an excellent introduction to gamification and a very useful, albeit generic, guide to developing gamified solutions. Burke also seeks to dispel common misconceptions about gamification.

Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

Arussy describes the importance of embracing and proactively facilitating change within your organization, offering a unique methodology to tackle change and guide your business through the ruthlessly competitive contemporary environment.

Emotional Branding

Emotional Branding: The New Paradigm for Connecting Brands to People is the culmination of Marc Gobé and his thoughts on how brands are defined by individual perception.

Emotional Branding

Emotional Branding: The New Paradigm for Connecting Brands to People is the culmination of Marc Gobé and his thoughts on how brands are defined by individual perception.

Change: How to Make Big Things Happen

Damon Centola argues that genuine change requires a change in behaviors and attitudes, and that the ideas underpinning these changes spread through social networks, which shape social norms.

Social Intelligence: The New Science of Human Relationships

Goleman goes on building off his original seminal piece, Emotional Intelligence, arguing that IQ is a poor way of gauging intelligence or how successful someone will be in life.

Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain

This book is written by and for marketing professionals. The authors divide the brain into three parts, and single out the ‘old brain’ as the most important part to target.