Innovation

Innovation
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What do Customers Really Want?
What do Customers Really Want?
Can customers really tell you what they want? Only 2.5% can, and their comments are usually lost amongst all others who can’t, which is why it’s important to help them decide.
New Opportunities for Businesses: Experiences & Transformation
New Opportunities for Businesses: Experiences & Transformation
Would you pay more for your health club membership if they guaranteed results? Turns out helping people to achieve their goals is a great source of competitive advantage.
What is the Difference between Ecosystem & Marketplace?
What is the Difference between Ecosystem & Marketplace?
The interview with Michael Ruckman from the Customer Experience Forum. Michael talks about trends in business, changing business models, and the difference between marketplaces and ecosystems.
Interview for Mediametrics
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.
Interview for Mediametrics
Interview for Mediametrics
Interview for Mediametrics
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.
Michael Ruckman is Speaking about Customer Retention & Loyalty
Michael Ruckman is Speaking about Customer Retention & Loyalty
This short video explains the difference between retention and loyalty, what sort of behaviors each of them incentivizes, and the emotional and rational components of each.
Joe Pine. Understanding The Experience Economy
Joe Pine. Understanding The Experience Economy
In this quick video, Joe Pine, author of The Experience Economy, explains how Senteo’s expertise brings value to the retail banking industry.
Joe Pine is Speaking about Customer Experience Index CEI
Joe Pine is Speaking about Customer Experience Index CEI
In this quick video, Joe Pine, author of The Experience Economy, explains the value of Senteo’s Customer Experience Index (CEI) as an indicator for banks.