Innovation

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Innovation Customer Experience Evolution of Business Models Innovation Loyalty Relationship Management Relationship-Centricity Customer-Centricity General Business Transformation Change Managment Leadership Organizational Evolution Corporate Culture Design

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New Opportunities for Businesses: Experiences & Transformation

Would you pay more for your health club membership if they guaranteed results? Turns out helping people to achieve their goals is a great source of competitive advantage.

What is the Difference between Ecosystem & Marketplace?

The interview with Michael Ruckman from the Customer Experience Forum. Michael talks about trends in business, changing business models, and the difference between marketplaces and ecosystems.

Interview for Mediametrics

Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.

Michael Ruckman is Speaking about Customer Retention & Loyalty

This short video explains the difference between retention and loyalty, what sort of behaviors each of them incentivizes, and the emotional and rational components of each.

Michael Ruckman is Speaking about Customer Retention & Loyalty

This short video explains the difference between retention and loyalty, what sort of behaviors each of them incentivizes, and the emotional and rational components of each.

Joe Pine. Understanding The Experience Economy

In this quick video, Joe Pine, author of The Experience Economy, explains how Senteo’s expertise brings value to the retail banking industry.

Joe Pine is Speaking about Customer Experience Index CEI

In this quick video, Joe Pine, author of The Experience Economy, explains the value of Senteo’s Customer Experience Index (CEI) as an indicator for banks.