Innovation

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Innovation Customer-Centricity Design General Business Innovation Loyalty Relationship Management Transformation Customer Experience Corporate Culture Evolution of Business Models Emotional Intelligence Game Theory Leadership

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CRM at the Speed of Light: Social CRM Strategies, Tools and Techniques for Engaging Your Customers (Fourth Edition)

In CRM at the Speed of Light, the author seeks to address all the changes that have occurred since the previous edition as a result of technology and social media.

Call of the Mall

Call of the Mall focuses the concepts found in Paco’s book, Why We Buy, and applies them to the realm of shopping malls, taking in the customer’s perspective.

Authenticity: What Consumers Really Want

In their follow-up to such seminal works as The Experience Economy (see Senteo review), Gilmore and Pine focus on the challenge of how to get and keep profitable customers.

Designing the Customer-Centric Organization: A guide to Strategy, Structure and Process

This book looks at the customer-centric vs. product-centric organization from the perspective of an organizational design expert. The premise is that the firm must be organized around the customer.

Designing the Customer-Centric Organization: A guide to Strategy, Structure and Process

This book looks at the customer-centric vs. product-centric organization from the perspective of an organizational design expert. The premise is that the firm must be organized around the customer.

Contagious

Contagious: Why Things Catch On is a dive into the concept of viral marketing and how something can be shared to the point of being a cultural phenomenon.

The Agenda: What Every Business Must Do to Dominate the Decade

This book has three main areas of focus: know your customer; improve your processes; and extend your processes beyond your enterprise to cover the complete value chain.

Why We Buy: The Science of Shopping – Updated and Revised for the Internet, the Global Consumer, and Beyond

The author provides a behavioral psychology perspective on shopping and lessons for success in retail, including an updated section on the internet and the global consumer.

Markets of One: Creating Customer-Unique Value through Mass Customization

This book is actually a compilation of some of the best works on Mass Customization from 10 Harvard Business Review articles, edited by James Gilmore and Joe Pine.

Markets of One: Creating Customer-Unique Value through Mass Customization

This book is actually a compilation of some of the best works on Mass Customization from 10 Harvard Business Review articles, edited by James Gilmore and Joe Pine.

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson argues that 80/20 rule applies in traditional retail channels, while in the online world, the ’98 percent’ rule applies. Mass culture is disappearing, being replaced by several niches.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries explores the pitfalls and shortcomings that catalyzed many start-up failures, and the tools and mindset required to avoid that same fate, offering insights from both anecdotes and theory perspective.

The Innovator’s Solution: Creating and Sustaining Successful Growth

Clayton M. Christensen follows The Innovator’s Dilemma with The Innovator’s Solution, an answer for how businesses can create and sustain growth within their company in the face of innovation.