Innovation

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Innovation Design Emotional Intelligence General Business Innovation Customer-Centricity Evolution of Business Models Relationship Management Relationship-Centricity Transformation Corporate Culture Leadership Organizational Behavior Organizational Evolution Game Theory Change Managment Customer Experience Loyalty

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The Storytelling Animal: How Stories Make Us Human

Jonathan Gottschall is an American scholar and literary critic. Weaving together elements of neuroscience, biology, and psychology, Gottschall argues that storytelling and make-believe are central to the human experience.

Brand Harmony

This book argues that the term “brand” does not simply refer to the message conveyed to customers. Rather, it is a comprehensive package that the customer perceives about a product.

Reinventing the Wheel: The Science of Creating Lifetime

Reinventing the Wheel: The Science of Creating Lifetime Customers places its full focus on customers and how they should be the focus of any business.

Marketing Metaphoria

Gerald Zaltman returns to Senteo’s Recommended Reading page. His new book centers around the topic of “deep metaphors,” lenses that unconsciously shape the way we think and perceive the world.

Marketing Metaphoria

Gerald Zaltman returns to Senteo’s Recommended Reading page. His new book centers around the topic of “deep metaphors,” lenses that unconsciously shape the way we think and perceive the world.

Enchantment

In this book, Guy Kawasaki seeks to explain why individuals of sound body and mind follow others. Kawasaki argues that this is an important question for all of humanity.

No Rules Rules: Netflix and the Culture of Reinvention

Reed Hastings, the CEO of Netflix, and Erin Meyer, bestselling author of The Culture Map, take a deep dive into the ideologies at the heart of Netflix corporate culture.

The Infinite Game

Sinek explores a concept of game theory, arguing that how a leader plays the game within which they exist is paramount to the success of whatever they are working towards.

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

In the book Fearless Organization, author Amy Edmondson explores the culture of Psychological Safety while providing a blueprint to facilitate and adapt your organization to incorporate the methodology outlined.

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

Find Your Why

Sinek’s book is intended as a follow up to Start With Why, aimed specifically at helping people to find their own source of intrinsic motivation.

The Crisis Experience

In this paper, written in the wake of the 2008 financial crisis, Michael Ruckman explains why customer-centric business models can and must survive periods of crisis.

What Customers Really Want?

Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.