Innovation

Innovation
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Reinventing the Wheel: The Science of Creating Lifetime
Reinventing the Wheel: The Science of Creating Lifetime Customers places its full focus on customers and how they should be the focus of any business.
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Marketing Metaphoria
Gerald Zaltman returns to Senteo’s Recommended Reading page. His new book centers around the topic of “deep metaphors,” lenses that unconsciously shape the way we think and perceive the world.
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Enchantment
In this book, Guy Kawasaki seeks to explain why individuals of sound body and mind follow others. Kawasaki argues that this is an important question for all of humanity.
No Rules Rules: Netflix and the Culture of Reinvention
Reed Hastings, the CEO of Netflix, and Erin Meyer, bestselling author of The Culture Map, take a deep dive into the ideologies at the heart of Netflix corporate culture.
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No Rules Rules: Netflix and the Culture of Reinvention
Reed Hastings, the CEO of Netflix, and Erin Meyer, bestselling author of The Culture Map, take a deep dive into the ideologies at the heart of Netflix corporate culture.
Senteo Rating
The Infinite Game
Sinek explores a concept of game theory, arguing that how a leader plays the game within which they exist is paramount to the success of whatever they are working towards.
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The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
In the book Fearless Organization, author Amy Edmondson explores the culture of Psychological Safety while providing a blueprint to facilitate and adapt your organization to incorporate the methodology outlined.
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Find Your Why
Sinek’s book is intended as a follow up to Start With Why, aimed specifically at helping people to find their own source of intrinsic motivation.
The Crisis Experience
In this paper, written in the wake of the 2008 financial crisis, Michael Ruckman explains why customer-centric business models can and must survive periods of crisis.
The Crisis Experience
In this paper, written in the wake of the 2008 financial crisis, Michael Ruckman explains why customer-centric business models can and must survive periods of crisis.
What Customers Really Want?
Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
Relationship-Centricity through Digitalization
Shannon Quilty explains how fusing the virtual and the physical spheres can enable shopping centers to benefit from digital disruption and engage their customers with enhanced experiences.
What will it take to develop a customer-centric culture?
Michael Ruckman is the founder and President of Senteo. He is also a senior advisor at Efma. He discusses the...